Harrah Case
1. Describe the IT aspects and functionalities of WINnet, NCR and Active Enterprise systems. How did these systems support the unique features of the Total Rewards Program and other aspects of customer relationship management? What were the benefits of the systems in terms of the sort of analysis they enabled?
WINet was develop by Boushy and his team to solve the database of customer cannot working on the different system. All of the company’s transactional, slot machine, hotel management, and reservation system were captured and collected from the variety of systems. WINet classify its customers into different segments. The system will display all of the customer’s information when they make a reservation. The customers don’t need repeat the same information every time.
Teradata war house technology and Cognos’s enterprise analysis tools contributed NCR solution. They will provide one of the most powerful solutions available to handle the increasing amount of customer data at the time. The solution will help Harrah understanding of its customers and the activities they enjoy at their properties.
Active Enterprise system makes a close loop that interaction with customer. The loop started from the initial visit to collect customer information through any media, analyze and segment, supported the right and best service to customer to build a long time relationship with customer.
The IT functionalities of WINet, NCR and Active Enterprise systems were very supportive in the Total Rewards Program and other customer relationship management. They get and analyze customer’s information efficiency. The systems was build by themselves, the Total Rewards has the unique features to monitor the preferences of their customers and see how much they spent on their services hence reward them accordingly. NCR enabled the production of electronic cards that the customers dashed into the machines they were using, while WINet enabled the collection of data at all the
WINet was develop by Boushy and his team to solve the database of customer cannot working on the different system. All of the company’s transactional, slot machine, hotel management, and reservation system were captured and collected from the variety of systems. WINet classify its customers into different segments. The system will display all of the customer’s information when they make a reservation. The customers don’t need repeat the same information every time.
Teradata war house technology and Cognos’s enterprise analysis tools contributed NCR solution. They will provide one of the most powerful solutions available to handle the increasing amount of customer data at the time. The solution will help Harrah understanding of its customers and the activities they enjoy at their properties.
Active Enterprise system makes a close loop that interaction with customer. The loop started from the initial visit to collect customer information through any media, analyze and segment, supported the right and best service to customer to build a long time relationship with customer.
The IT functionalities of WINet, NCR and Active Enterprise systems were very supportive in the Total Rewards Program and other customer relationship management. They get and analyze customer’s information efficiency. The systems was build by themselves, the Total Rewards has the unique features to monitor the preferences of their customers and see how much they spent on their services hence reward them accordingly. NCR enabled the production of electronic cards that the customers dashed into the machines they were using, while WINet enabled the collection of data at all the