Harper Adams University CollegeBSc International Business

Harper Adams University College
BSc International Business Management
Business Organisation and Accounting
Module BC-032

Analysis of Moutai’s Organization Structure

Submitted by: 201021011251/11223600 For: Ray Lu
Date of Submission: 9 March, 2012

Words counted without references: 1948

Analysis of Moutai’s Organization Structure

Contents

Summary………………………………………………………………………………………
2

1. Introduction……………………………………………………………………………….
3
2. Background of Moutai…………………………………………………………………….
3
2.1 History of Moutai…………………………………………………………………....
3
2.2 Current Situation and Performance of Moutai……………………………………....
4
3. Organization Structure……………………………………………………………………
4
4. Pros and Cons of Moutai’s Organization Structure……………………………………….
7
4.1 Strengths and Weaknesses of Functional Organization Structure…………………....
7
4.2 Main Elements that Included in Moutai’s Structure…………………………………
8
4.3 How Does Structure Impact the Company Performance and Its New Mission……..
10
5. Suggestions………………………………………………………………………………..
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6. Conclusion…………………………………………………………………………………
13

References……………………………………………………………………………………..
14

Summary

This report is going to talk about the business organization structure of Kweichow Moutai Company. It introduced the background of the company at first, and then, it showed the organization structure of Moutai and analyzed which kind of structure does it belongs to, as well as how does it benefit the company. Meanwhile, the key point of this report is structure analysis and design; therefore, it talked about the strengths and weaknesses of Moutai’s structure by analysis of the business performance, new marketing strategy and the Six Key Elements. Furthermore, there are some suggestions are also be advanced in the end of this report.

1. Introduction

Business organization structure is a significant element for a company. As a giant of spirits in China, Kweichow Moutai has a

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