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Harley Davidson-Supply Chian

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Harley Davidson-Supply Chian
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Table of Contents 1 Introduction 3 2 Supply Chain Management 3 2.1 Quality management 4 2.2 Inventory management 5 2.3 Supplier development 6
Stage (1) Identify, Assess, and Rationalize the supply base 6
Stage (2) Problem-Solving Development 7
Stage (3) Proactive Development 8
Stage (4) Integrative Development 9
A summary of supplier development 10 3 Conclusion 11 Reference 12

1 Introduction
Harley Davidson is a famous American motorcycle manufacturer. Harley Davidson was founded in 1903, it survived from many challenge. Harley Davison has seen many changes through the years. The road of Harley Davison is not smooth, but under the successful management especially supply chain management, Harley Davison has made many continuous improvements. These improvements led Harley Davison to today’s success. This report is about supply chain management. This report links the principle with practice. This report is also an analysis of Harley Davison case.

2 Supply Chain Management
Supply Chain Management is a very important tool for business. What is supply chain management? Supply chain management is the management of upstream and downstream relationships with suppliers and customers to deliver superior value at less cost to the supply chain as a whole (Coventry 2010: 23).

Supply chain operates under an organisation’s supply network. There are many terms in supply chain. Some terms are used to explain different parts of the supply chain but overlap, these terms are purchasing and supply management, physical distribution management, logistics, merchandising, materials management and supply chain management, these represent an increasing degree of integration between the linkages of the supply chain (Coventry 2010: 16). In other words, Supply chain management includes all terms. Materials management includes purchasing, physical distribution management and inventory management. Logistics includes physical distribution management.

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