Harley Davidson Pdf

Topics: Harley-Davidson, Motorcycle, Board of directors Pages: 15 (2271 words) Published: August 21, 2013
Strategic Audit of Harley-Davidson

Case 16 Strategic Management MGMT 436 Group 5

Current Situation (Jw Hayes)
A. Current Performance 2008
 Revenue 2008 $5.59 billion down from $5.73 billion in 2007  Net Income $654.7 million down from $933.8 million in 2007  Earnings per stock share $2.70 down from $3.74 in 2007  Motorcycles sold 303,470 down from 330,619 in 2007

http://investor.harley-davidson.com/ReleaseDetail.cfm?ReleaseID=360949

B. Strategic Posture



Mission
 We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.

 Objectives
 We fulfill dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality.

 Strategies
 Get Cost structure correct Obtain funding for Harley-Davidson Financial Services Invest in the Harley-Davidson Brand

 Policies
Customers for life….
Harley-Davidson values the deep emotional connection that is created with our customers through our products, services and experiences. We are fueled by brand loyalty and trust that our customers place in us to deliver premium

quality and the promise of a fulfilling lifetime ownership
experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do.

2. Corporate Governance (Jw Hayes)
A. Board of Directors
DIRECTORS JOB TITLE Senior Advisor to Providence Equity Partners President, Allen Enterprises, LLC NOMINATING AND HUMAN CHAIRMAN CORPORATE RESOURCES OF THE DATE OF BOARD GOVERNANCE AUDIT COMMITTE OTHER BOARD COMMENCEMENT COMMITTEE COMMITTEE E DIRECTORSHIPS Fiduciary Management BCE Inc. Heidrick & Struggles International Inc. Evercore Partners Inc.

Barry K. Allen

X

May-92

X

Richard I. Beattie

Chairman of Simpson Thacher & Bartlett LLP

Aug-96

X

X

Chairman of the Board Jefferey L. Bleustein Harley-Davidson, Inc.

X

Jun-97 Akamai Technologies, Inc. Oracle Corporation. Ironwood Pharmaceuticals , Inc.

Executive Chairman, Akamai Technologies, George H. Conrades Inc.

May-02

X

X

Judson C. Green

Vice Chairman, NAVTEQ

Nov-04

X

X

DreamWorks Animation. Aon Corporation.

Donald A. James

Co-founder, equity owner and Chairman and Chief Executive Officer of Deeley Harley-Davidson Canada/Fred Deeley Imports Ltd. Former Non-Executive Chairman of ClubMom, Inc.

May-91

Sara L. Levinson

Feb-96

X

X

Macy’s Inc. WESCO Intn’l Inc. EQT Corporation. American International Group, Inc. HFF, Inc.

George L. Miles, Jr.

Chair, Chester Engineers, Inc. Chairman of the Board, GlobalFoundries Inc. President and CEO, Harley-Davidson, Inc. Chief Executive Officer and Chairman of the Board, Puma AG

Aug-02

X

X

James A. Norling

Dec-93

X

X CFO HarleyDavidson

James L. Zeimer

2004

Jochen Zeitz

Aug-07

X

X

Puma AG. PPR.

Names Motor Company Corporate Officers James L. Zeimer Thomas E. Bergmann Gail A. Lione

Title Leadership Harley-Davidson, Inc. President and CEO Executive VP and CFO VP, General Counsel and Secretary

Names Kathleen A. Lawler Lara L. Lee Matthew S. Levatich Gail A. Lione James A McCaslin

Title VP, Communications VP, Enthusiast Services VP, Materials Management VP, General Counsel President and COO Managing Director, Asia Pacific and Latin America VP & Director, Styling VP, Controller VP, Human Resources GM, General Merchandise VP, engineering Managing Director, HD Europe VP, Customer Relationships and Product Planning Financial Services Leadership VP, Operations, CFO VP, Chief credit and Administrative Officer President Company Leadership Chairman and Chief Technical Officer President and COO

James M Brostowitz Joanne M. Bischmann David P. Bozeman James M. Brostowitz Leroy Coleman Rodney J. Copes

VP,...
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