Harley Davidson

Better Essays
Topics: Motorcycle
Introduction:
Harley Davidson Inc is the leading motorcycle company in the United States, with an approximate 46% market share. It derives its revenue from the sale of motorcycles to dealers, the sales of parts and Harley Davidson accessories, and the financing of approximately 53% of its U. S. Consumer motorcycle purchases. Harley Davidson stock sold for P12.70 per share in late March 2009, down from a high of $70 in October 2007. Harley Davidson like manufacturers of big-ticket items has been hurt by the U.S. recession and the securitization liquidity crisis. Harley Davidson’s 2008 Annual Report refers to two major lawsuits, the claims of which Harley Davidson vigorously contests and which Harley Davidson has asked the courts to dismiss. These lawsuits deal with the year 2004 through April 2005, and the complaints are based on interviews with more than twenty confidential witnesses who worked for Harley Davidson. The lawsuit allege that Harley Davidson engaged in channel stuffing to inflate the sales of its motorcycles to its dealers and Harley Davidson Financial Services lowered its consumer underwriting standards to make loans to people who ordinarily would not qualify, artificially boosting its sales to meet Wall Street expectations. In effect, the lawsuits accuse Harley Davidson of making sub-prime motorcycle loans and increasing substantially the percentage of such loans in order to meet earnings estimates. Harley Davidson denies all allegations. The lawsuits further allege that there was substantial insider selling of stock while these activities were going on. Harley Davidson founded in 1903, but it was not an overnight sensation they got their name marked in the industry until the 1980s where they got an iconic status. They now offered a range of reliable heavy weight motorcycles. The company found it profitable to tap the growing demand for nostalgia influenced styling. Throughout its styling, the company was careful to stick certain basic elements

You May Also Find These Documents Helpful

  • Good Essays

    Case 5: Harley –Davidson 1) Harley Davidson has an untypical relationship with the union. Continuous improvement techniques could have been stopped if the company did not have a good relationship with the union. The union viewed management as a partner instead of an adversary. Harley Davidson appears to be using a Focused differentiating strategy. A differentiating strategy is present when a business seeks to be unique in its industry…

    • 568 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Harley Davidson

    • 1063 Words
    • 5 Pages

    Harley Davidson Inc. Rasmussen College Author Note This paper is being submitted on December 18, 2013 for Lynn Groesbeck’s FX5-A140 Financial Accounting Course. Harley Davidson Inc. The purpose statement of Harley Davidson is to fulfill dreams of personal freedom. That is a pretty big statement but Harley Davidson backs that purpose with a brand that is recognized worldwide and for more than just motorcycles. In 1901, Williams S. Harley completes a blueprint drawing…

    • 1063 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Harley Davidson

    • 810 Words
    • 4 Pages

    Harley-Davidson Case Study According to Kotler and Armstrong (2010), to build long lasting customer relationship, a company must create superior customer value and satisfaction. Harley-Davidson must have found the correct formula for customer relationship because the brand is one of the strongest brands in the world and has continuously been successful for 108 years. What is the secret to Harley-Davidson’s success? For over a hundred years, the company has invested on its Harley-Davidson brand…

    • 810 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Harley davidson

    • 3827 Words
    • 16 Pages

    NEAL J. ROESE AND MOHAN KOMPELLA ’13 KEL742 Harley-Davidson: Chasing a New Generation of Customers On a bright summer day in Milwaukee in July of 2007, Mark-Hans Richer, 40, stepped off his black motorcycle at the corporate headquarters of Harley-Davidson, the maker of his bike and keeper of one of the world’s best known brands. As he walked to the landmark red brick building he passed packs of gleaming Harleys and a number of Buells, Harley-Davidson’s smaller and sportier sister brand.…

    • 3827 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    Harley Davidson

    • 3656 Words
    • 12 Pages

    Situational analysis Harley Davidson, an international motorcycle company, started out as a small three man operation in 1903, by the Davidson brothers and William Harley manufacturing heavyweight motorcycles. This included financial services for the motorbikes, accessories and branded apparel. It experienced great success during both World Wars, and managed to survive the trying times of the Great Depression. After World War II, Harley Davidson brand begin to build on the image of the V-twin…

    • 3656 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Harley Davidson

    • 1905 Words
    • 8 Pages

    Background: Harley-Davidson bikes are to the extent that as item. The organization enjoys intensely steadfast clients, and about as faithful representatives. The organization commended its centennial year in 2001, which in itself was downright an inexplicable occurrence given all of the opportunities that the organization needed to go bankrupt. The organization fell on difficult times in the early 1980 s and even played with liquidation. Administration did a turnaround in the mid-1980 s, nevertheless…

    • 1905 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    The Harley Davidson

    • 1438 Words
    • 6 Pages

    importance of understanding consumer behavior, let’s look first at Harley-Davidson, maker of the nation’s top-selling heavyweight motorcycles. Who rides these big Harley “Hogs”? What moves them to tattoo their bodies with the Harley-Davidson emblem, abandon home and hearth for the open road, and flock to Harley rallies by the hundreds of thousands? You might be surprised, but Harley-Davidson knows very well. The Harley-Davidson example shows that many different factors affect consumer buying behavior…

    • 1438 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Harley Davidson

    • 3759 Words
    • 16 Pages

    is not surprising that Harley has been around for over 100 years, all one needs to point to is their mission statement: “We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.” 1A. Executive Summary Harley-Davidson, Inc. is a world-wide corporation that offers a wide variety of motorcycles. Although Harley-Davidson is extremely well known…

    • 3759 Words
    • 16 Pages
    Good Essays
  • Good Essays

    Harley Davidson.

    • 2140 Words
    • 10 Pages

    Case Study: Harley-Davidson, Inc. Introduction History The Harley-Davidson case presents a unique example of a unique company that, due to their remarkable customer loyalty, was able to go from nearly bankrupt to successfully gaining a substantial portion of the market in a niche product. The company was able to gain market share and profit by substantially restructuring their business plan. Harley-Davidson changed from a traditional large batch manufacturing philosophy to just-in-time strategy…

    • 2140 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Harley Davidson

    • 6990 Words
    • 28 Pages

    HARLEY-DAVIDSON INC. INTRODUCTION Harley Davidson is one of the largest manufacturers in the United States. It has become a major leader in the Industry for creating the heavyweight motorcycle that has been designed for “cruising on the highway.” (http://en.wikipedia.org). In this paper we will discuss how the heavyweight motorcycle market has become an important asset to the industry. We will include the major strategies that have been established and the breakdown of the manufacturing process…

    • 6990 Words
    • 28 Pages
    Powerful Essays