Harley Davidson: Improving Quality
1. Analyze Harley Davidson’s customer survey. What information is it trying to gather? What are its research objectives? 2. What recommendations would you make to Harley Davidson with regard to contract method and sampling plan for data collection using this questionnaire? 3. How can the data collected from this questionnaire be analyzed to obtain useful insights for Harley Davidson management? 4. In addition to or instead of the survey, what other means could Harley Davidson use to gather customer information?
1.It is trying to gather the simplest bit of information, for it to improve anything that can be improve, it is this simple details that may lead to the company’s success in their marketing strategy. 2. I recommend Harley Davidson, for the survey to be accurate, to target people with buying powers rather than handing out surveys to everyone even the ones that can’t afford it. 3. First of all it allows Harley Davidson to picture out the buying patterns of its customer and to improve in those aspects, second it allows the company to figure out the right value it would put on its product and lastly it refines their approach to a customer. 4. For faster way of accumulating information, they should build an online members-only chat room; this allows Harley customers around the world to speak-out what they think of the current Harley Davidson.
Victoria’s Secret Pink: Keeping the Brand Hot
1. Analyze the buyer decision process of a typical Pink customer. 2. Apply the concept of aspirational groups to Victoria’s Secret Pink line. Should marketers have boundaries with regard to this concept? 3. Explain how both positive and negative consumer attitudes toward a brand like Pink develop. How might someone’s attitude toward Pink change? 4. What role does Pink appear to be playing in the self-concept of preteens, teens and young adults? 5. How well would Pink be received in Asia? Why?...
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