Hard Rock Cafe Case Study

Powerful Essays
Topics:
Q1.Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971.
The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, beginning with a guitar, it is only a joke among the friends at first, later on founder of the band - Cream and Derek & the Dominoes sent a guitar of his here, and has booked a desk for a long time. From then on, the other guitars were sent here continually, have not stopped at all times. Hard Rock Cafe was an instant classic, attracting droves of customers with its first-rate, but moderately priced casual American fare, warm service and ever-present rock 'n' roll music and sensibility. At that time it has been doing things its own way. It was initially decorated with an eye toward eclectic American. What started as an American dinner in the heart of London has blossomed into a way of life.
Hard Rock began its global expansion in 1982, when Tigrett and Morton agreed to develop their own Hard Rock Cafes in various parts of the globe. Morton opened Hard Rock Cafes in Los Angeles, San Francisco, Chicago and Houston. Tigrett opened in New York, Dallas, Boston, Washington, D.C., Orlando, Paris and Berlin, eventually selling his interest to Mecca Leisure. In 1990, The Rank Group, Plc. a London-based leisure company, acquired Mecca and continued expansion of the concept in their geographic territory. Rank then acquired Hard Rock America from Peter Morton, and Hard Rock Canada from Nick Bitove. With these acquisitions, Rank consolidated worldwide control of the Brand, and with it, one of the most universally recognized trademarks.
With 138 venues in 42 countries, Hard Rock has become a truly global phenomenon. From its launch in London, England, to New York, Los Angeles, Paris and Tokyo, and on to such exotic and far-flung locales as Kuala Lumpur and Shanghai, Hard Rock offers a special

You May Also Find These Documents Helpful

  • Good Essays

    Hard Rock Cafe Case study

    • 1828 Words
    • 8 Pages

    CASE: HARD ROCK CAFÉ MGT 215 OPERATIONS MANAGEMENT OBJECTIVES AND SCOPE The activity provides different objectives; one of the main objectives is to be able to work within a group. This may seem like something easy, but different complications may also arise along the road. That is why it was very important for us to choose the right groupmates to ensure efficient results. But the more specific objective of the activity is to learn what it takes…

    • 1828 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Case Study Hard Rock Cafe

    • 422 Words
    • 2 Pages

    Case study: Forecasting at Hard Rock Café 1. Hard Rock uses a 3- year weighted moving average to evaluate to evaluate managers and set bonuses and determine the café sales. A moving average is also used in which they applied 20% to sales 2 years ago. Using multiple regression, managers can compute the impact on demand of other menu items if the price of one item is changed. The three other areas which we think Hard Rock could use forecasting models are: • Computerized Scheduling…

    • 422 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Hard Rock Cafe Case Study

    • 1273 Words
    • 6 Pages

    Case Study: Hard Rock Café’s Global Strategy Discussion Questions: 1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Hard Rock Café is one of the most recognized brands globally. Since its founding in 1971, Hard Rock Café has been continuously upgrading itself to bring the brand to where it is now - adapting to the times and changing when change demands. Hard Rock started as a London Café serving classic American food. It became a “theme”…

    • 1273 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Hard Rock Cafe Case Study

    • 549 Words
    • 3 Pages

    1. Identify the strategy changes that have taken place at Hard Rock Cafe since its founding in 1971. The Hard Rock Café started off in London (1971), as a café that offered live rock music. Since it’s opening, its main strategic change has been the globalization of the brand. Hard Rock Café has a location in about every “hot” or destination cities (cities that are main attractions for tourists). It has expanded from one café in London to “157 facilities in 57 different countries”. But with…

    • 549 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Hard Rock Cafe Case Study

    • 318 Words
    • 2 Pages

    Hard Rock Cafe’s Global Strategy 1. When the Hard Rock Cafe opened up it first location in London, England in 1971, their strategy was based on expansion, placing their restaurants in areas with heavy tourism. In recent years, this strategy has changed in a few ways. First off they began putting social factors into play by each location. For instance, they have tweaked some of the menus to satisfy local taste. For example, in London, they have replaced much of the burgers and beef with seafood dishes…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Hard Rock Cafe Case

    • 783 Words
    • 4 Pages

    Varavithaya September 21, 2012 MISM Hardrock Café Case: 1. What problems did the Rank Group find with the Hard Rock’s three main internal information systems (restaurant operations, merchandising, and financial)? Why was this a problem? [table – indented white bullets answer why] Restaurant Operations | Merchandising | Financial | * Different owners/franchisers implemented own restaurant management systems * No standards = hard for corporate to analyze sales * Processes…

    • 783 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Hard Rock Cafe

    • 3348 Words
    • 14 Pages

    first Hard Rock Care opened its doors to the public on June 14, 1971, in London, England. It was founded by Isaac Tigrett and Peter Morton, two enterpirising and big time, music loving Americans. The Hard Rock Café was an instant classic, attracting large crowds of customers with its first rate, but appropriately priced casual American fare, warm service and ever-present rock and roll music and sensibility. Although it was initially decorated with an eye towards eclectic Americana, the Hard Rock…

    • 3348 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Hard Rock Cafe

    • 606 Words
    • 3 Pages

    the production of goods or services. Case Study 1: 1- How each of the 10 decisions of Operations Management is applied at Hard Rock Café. 1. Design of goods and services: This cafe flexible and unique in its products, design and design services in the local market. This shows excellence through a combination of traditional and culture of the local population. 2. Quality Management: It is considered to be one of the most quality strategies. The cafe is of very high quality in food by the…

    • 606 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Hard Rock Cafe

    • 1197 Words
    • 5 Pages

    poly.edu MG 6303-Operations Management CASE#1 Chapter#2 “Hard Rock Café’s Global Strategy” Q1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971? Ans. Hard Rock Café has been serving food and rock music with enthusiasm since the opening of its first café in London in 1971.The strategy changes that have taken place are as follows: 1. Hard Rock introduced the concept of ‘experience economy’ to its café operations .The strategy was to incorporate…

    • 1197 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Hard Rock Cafe

    • 276 Words
    • 2 Pages

    HARD ROCK CAFE 10 OPERATION MANAGEMENT DECISION BACKGROUND - Since its founding in 1971, Hard Rock has gone thru many strategy changes. The company started out as just a small London cafe, and now has 110 cafes thru ought the world, hotels, casinos, live music venues, a rock museum, and an annual Rock concert. Hard Rock also makes a significant amount of their revenue, 48%, from retail merchandise. Hard Rock Café is the number one themed restaurant in the world, and is one of the most highly recognized…

    • 276 Words
    • 2 Pages
    Satisfactory Essays