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Hard Rock

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Hard Rock
2009
Universidad de Interamericana de Panamá Decanato de Postgrado

Estudio de Caso
Hard Rock Café Panamá
El presente documento incluye el análisis del caso de la empresa Hard Rock Café Panamá, como parte de las asignaciones del curso Dirección de la Producción. En el mismo se aplicó la metodología de estudio de caso y el uso del esquema racional.

Camarena, Yalkiria Cedeño, Alfonso Miquilena, Anais

Universidad Interamericana de Panamá 24/10/2009

ANTECEDENTES. Desde el establecimiento del primer restaurante en Londres en 1971, Hard Rock Café es hoy en día la marca de cadena de restaurantes más conocida en el mundo, con un 92% de reconocimiento, lo que la coloca entre las 10 empresas mejores reconocidas. Todo esto dio inicio con la idea de dos americanos que decidieron inicialmente promover su local como un sitio americano en Londres. No fue hasta que el legendario Eric Clapton aceptara colgar su gitarra en la pared para identificar el puesto que más le agradaba que inicia lo que hoy día es reconocida como la más grande colección de memorabilia relacionada con el Rock & Roll. Esto marcó la misión de la empresa, esparcir el espíritu del rock & roll al entregar una Para lograr la misma la empresa implementó la experiencia memorable ….

estrategia de la diferenciación con el fin de lograr una ventaja competitiva en el mercado. Esta estrategia se basó en crear un ambiente en donde los clientes además de deleitarse con un excelente menú, disfrutan de la mejor música rock, con un sonido de calidad y en un entorno rodeado de inmemorables recuerdos de los más grandes exponentes de este género. Por último, tienen la oportunidad de llevarse, además de una experiencia sensorial un recuerdo tangible al adquirir souvenirs en la tienda. El éxito de la empresa está en la implementación de una estrategia de operaciones globales multidoméstica, en donde se ha mantenido globalmente el concepto original de la empresa, pero se ha descentralziado la autoridad

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