Happy Mushroom Marketing Plan

Good Essays
MARKETING PLAN

I. BACKGROUND A. MARKET SITUATION
Freshly packed mushroom products, Happy Mushroom comes with two varieties -- the fresh mushroom and dried mushroom, specifically oyster, shitake, straw and button mushroom, carefully packed every morning. The revolutionary Mushroom contains about 80 to 90 % water and is very low in calories. It is also an excellent source of potassium and somehow reduces breast cancer and prostate cancer. And its re-sealable and biodegradable packaging makes it very useful and earth-friendly,
Specifically, Happy Mushroom offers the following benefits: * Health supplement for cardiovascular support * Immune modulation and lowering of cholesterol * Stimulate the immune system and help fighting infection * Demonstrate anti-tumor activity.

B. COMPETITIVE SITUATION
Organic Cultured Mushroom Farm in Amadeo, Cavite is the market leader in the Mushroom industry captivating the percentage of 28%, merely because they have been established long before the other farms exist.
The next is the Ministry of Mushroom having the 25% market share, being the second largest farm located at Mendez, Cavite. They are serving 20 municipalities with their products.
The third player that exists in Tagaytay is the Mushroom Farm Plantation located at Brgy. Kaybagal along Aguinaldo Highway, Cavite. They gained the 20% market share of Mushroom industry in Tagaytay area.
And as a new entrant, Happy Mushroom will get the 19% of the Market share while the other 8% will go to the other small players.
Table 1. Competitive Products and Pricing Farm | Price/ Kilo (Fresh) | Price/ Kilo (Dried) | Organic Cultured Mushroom Farm | P300-P600 | P1200-P1700 | Ministry of Mushroom | P280-P500 | P1000-P1600 | Mushroom Farm Plantation | P250-P500 | P1000-P1500 | Happy Mushroom | P250-P500 | P1000-P1500 |

C. PROBLEMS AND OPPORTUNITIES Happy Mushroom products have several strengths to build, but our major weakness is lack of brand

You May Also Find These Documents Helpful

  • Good Essays

    EXECUTIVE SUMMARY The following marketing plan forms the basis for the introduction of a new innovative product by the Unilever Philippines Incorporated. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “happy-feet” will be marketed as a unique functional foot deodorizer insole while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach…

    • 722 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Happy Feet Marketing Plan

    • 2167 Words
    • 9 Pages

    positive lifestyle. Happy Feet Soul Line Dance Group will serve the Tampa Bay Area. We will help individual to learn to dance through line dancing while improving their health. There is not a line dance studio for people, who want learn to line dance and meet other people who have similar interest. African-Americans suffer from high blood pressure, hypertension, diabetes, and heart disease, line dance give them the opportunity to improve these health issues. Happy Feet Soul Line Dance Group…

    • 2167 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    New Product Plan (Mushroom Chips) .................................................................................................. .. The New Product Plan ACME Company’s (Natural Mushroom Chips) Made in Bangladesh Introduction to Marketing New Product Plan (Natural Mushroom Chips) .................................................................................................... The New product plan Submitted to Afreen Choudhury Lecturer, Department of Business Administration…

    • 3813 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    mushroom

    • 3176 Words
    • 13 Pages

    Financing Mushroom Growing and Manufacturing in Uganda GEE Group 40 Mukasa Godfrey, Lenita Pepa, and Tim Fahey. Contents 1.0. Business Concept Proposal o o o o 1.1. Introduction 1.2. Goal 1.3. Basic overview of the plan 1.4. Objectives 2.0. Justification o 2.1. Target Group o 2.2. Location o 2.3. Product 3.0. About Vision for Hope Women Link (VFHWL) 4.0. Implementation o o o o o o o o 4.1. VFHWL’s role 4.2. Sourcing Materials 4.3. Construction 4.4. Application…

    • 3176 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Mushrooms

    • 624 Words
    • 3 Pages

    The poem 'Mushrooms' was written by Sylvia Plath , using a feminist perspective. The literal meaning of mushroom is a fungi that appears overnight,often got trodden on,insignificant and unwanted.Sylvia used this title to express the oppressive treatment that men did to women in the society. This poem used plural voice to show that this was a common phenomenon in society that women were underestimated. One of the idea expressed in this poem is that women were not appreciated within the society…

    • 624 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mushrooms

    • 704 Words
    • 3 Pages

    Mushrooms The focus point in Sylvia Plath's "Mushrooms" has to do with the Women Rights movement. Though reading the poem one would think it would simply be about mushrooms but Plath has incorporated poetic elements such as speaker, setting and situation, diction and tone as well as imagery. Plath uses mushrooms to represent women sprouting out of no where, as mushrooms do, and fight for Women Rights. By using diction and tone as well as five syllables a line to stress certain words it is clear…

    • 704 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mushrooms

    • 5675 Words
    • 15 Pages

    Mushrooms How To Grow Magic Mushrooms An Easier Method The Joys Of Mushroom Gardening The method presented here is recommended for people who have tried another method of growing magic mushrooms and failed. This method is not recommended for first time growers. It is easy and will work very well but the yield will be smaller than using the mushroom grow guides here and here. Both are free and recommended for first time growers. Even if you decide to use this method, read other grow guides…

    • 5675 Words
    • 15 Pages
    Good Essays
  • Good Essays

    Mushrooms

    • 682 Words
    • 2 Pages

    'Mushroom' poem by Sylvia Plath written in 1959 portrays the struggle life of women during that period through the imagery of the growth of mushrooms in the nature. The poet exposes a gap between genders and the struggling process of inferiority women. With its serious and strong emotions, the audience can get the sense of women in 1960s. Moreover,this poet is really unique because besides using metaphor and personification techique, it also use biblical illustration. In 1960s, women position…

    • 682 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Mushroom

    • 3553 Words
    • 15 Pages

    | | | | |Model | | | |Bankable | | | |Projects | |…

    • 3553 Words
    • 15 Pages
    Satisfactory Essays
  • Powerful Essays

    Benings mushroom, which is a mushroom growing firm that also grows mushrooms and harvests them, and sells it to various markets. Benings mushroom considerably has bigger operations than us. They also offer two of the varieties that we offer, which are shiitake mushroom and oyster mushrooms. Our firm actually offers more varieties as we also offer black mushrooms, or also known as tengang daga. Our revenue streams are also considerably wider as we also sell mushroom fruit bags, and mushroom culture…

    • 1448 Words
    • 6 Pages
    Powerful Essays