Happy Feet Marketing Plan
Executive Summary
Line dance origins date back to traditional folk dance (Tatum, 2012). Traditionally, dancing has been around for many years, although there are many different styles and genres. Line Dance is where individuals form one or more lines parallel without a partner, to perform choreographed, repeated, in unison series of steps to music (Free Dictionary). Line dancing provides health and exercise related activities to create a positive lifestyle. Happy Feet Soul Line Dance Group will serve the Tampa Bay Area. We will help individual to learn to dance through line dancing while improving their health. There is not a line dance studio for people, who want learn to line dance and meet other people who have similar interest. African-Americans suffer from high blood pressure, hypertension, diabetes, and heart disease, line dance give them the opportunity to improve these health issues.
Happy Feet Soul Line Dance Group vision is to become the leading studio providing line dance that helps each participates improve a health issue. In order to achieve this, we must embrace our mission to provide a place where people can learn to dance for enjoyment, exercise, or meet new people. Happy Feet Soul Line Dance Group has currently outgrown their current location. Expansion into a private studio, will allow public and private instructions, private groups parties, and opportunity to offer other different type of dances. Company Description
Happy Feet Soul Line Dance Group was started as a group to learn the current soul line dance in February 2011. This group conducts and teaches line dances once a week, for an hour and half at a neighborhood Elks Lodge. There are three line dance instructors, who teach new line dances and provide individual assistance to new members to the class. Instructors learn new dances from different clubs, parties, or from YouTube. The current genre is R&B/Soul. Although, there is not a weekly or monthly cost to
Line dance origins date back to traditional folk dance (Tatum, 2012). Traditionally, dancing has been around for many years, although there are many different styles and genres. Line Dance is where individuals form one or more lines parallel without a partner, to perform choreographed, repeated, in unison series of steps to music (Free Dictionary). Line dancing provides health and exercise related activities to create a positive lifestyle. Happy Feet Soul Line Dance Group will serve the Tampa Bay Area. We will help individual to learn to dance through line dancing while improving their health. There is not a line dance studio for people, who want learn to line dance and meet other people who have similar interest. African-Americans suffer from high blood pressure, hypertension, diabetes, and heart disease, line dance give them the opportunity to improve these health issues.
Happy Feet Soul Line Dance Group vision is to become the leading studio providing line dance that helps each participates improve a health issue. In order to achieve this, we must embrace our mission to provide a place where people can learn to dance for enjoyment, exercise, or meet new people. Happy Feet Soul Line Dance Group has currently outgrown their current location. Expansion into a private studio, will allow public and private instructions, private groups parties, and opportunity to offer other different type of dances. Company Description
Happy Feet Soul Line Dance Group was started as a group to learn the current soul line dance in February 2011. This group conducts and teaches line dances once a week, for an hour and half at a neighborhood Elks Lodge. There are three line dance instructors, who teach new line dances and provide individual assistance to new members to the class. Instructors learn new dances from different clubs, parties, or from YouTube. The current genre is R&B/Soul. Although, there is not a weekly or monthly cost to