Happy Box Case Study
2. Lean Business Model Canvas
2.1 Problem Identification
The problem that has been identified is that packing things to where they are supposed to be can be very tedious. Through research, there are all kinds of storage boxes available in the market, but not many help in improving the efficiency of keeping things. Especially packing of children’s toys, there can be many small pieces of toys which can take a lot of time and effort when it comes to packing them. On top of that, storage box does help to keep the toys neatly but the box take up space. Even though most of the box is design in a way that can stack on top of one another. But still, we need a place to keep the storage boxes. With the scarcity of space, as it is said that the average …show more content…
After their child finish playing with the toys, parents would pack and clear up after them after the mess they have made. This would indicate that they would need to spend time to clean up after the children, making it a tedious process if children were to be playful and take out the toys that have already been kept. With the help of the Happy Box, it would increase the convenience for parents to clear up the mess as it requires lesser time to keep the toys, hence, the chances of making a mess again …show more content…
This is so as it provides 3 functions - a playing mat, storage box and a stool. Our targeted segment would not need to get 3 products separately but just get one product which might require lesser cost than if 3 products, the mat, storage box and stool were to be bought separately.
Psychographic
Time Conscious
One of our target segment is that they are busy and lack work-life balance, indicating they face problems finding time to complete some of the tasks that they are doing. As we are mainly targeting customers in Singapore and one of the problems that they face, despite the high income they are receiving, is the lack to work-life balance, indicating that they lack the time and they are time conscious. Adding on as we are targeting young parents, there has been increase in the number of both parents working in a household from 2010 of 47.1% to 53.8% in 2015 in Singapore. Further increasing portion of the population who are time
2.1 Problem Identification
The problem that has been identified is that packing things to where they are supposed to be can be very tedious. Through research, there are all kinds of storage boxes available in the market, but not many help in improving the efficiency of keeping things. Especially packing of children’s toys, there can be many small pieces of toys which can take a lot of time and effort when it comes to packing them. On top of that, storage box does help to keep the toys neatly but the box take up space. Even though most of the box is design in a way that can stack on top of one another. But still, we need a place to keep the storage boxes. With the scarcity of space, as it is said that the average …show more content…
After their child finish playing with the toys, parents would pack and clear up after them after the mess they have made. This would indicate that they would need to spend time to clean up after the children, making it a tedious process if children were to be playful and take out the toys that have already been kept. With the help of the Happy Box, it would increase the convenience for parents to clear up the mess as it requires lesser time to keep the toys, hence, the chances of making a mess again …show more content…
This is so as it provides 3 functions - a playing mat, storage box and a stool. Our targeted segment would not need to get 3 products separately but just get one product which might require lesser cost than if 3 products, the mat, storage box and stool were to be bought separately.
Psychographic
Time Conscious
One of our target segment is that they are busy and lack work-life balance, indicating they face problems finding time to complete some of the tasks that they are doing. As we are mainly targeting customers in Singapore and one of the problems that they face, despite the high income they are receiving, is the lack to work-life balance, indicating that they lack the time and they are time conscious. Adding on as we are targeting young parents, there has been increase in the number of both parents working in a household from 2010 of 47.1% to 53.8% in 2015 in Singapore. Further increasing portion of the population who are time