Hannah Case Study Essay
Case Study Questions
What did Hannah do to make first cut in the list of potential countries? How did he get from 200 to less than 35 potential new markets? Which variables seemed more important in his decision making? Which variables used might be useful?
Hannah Gathered information from several reliable U.S government and related websites and come up with the data to represent the variables related to the particular countries. It includes per capita beef consumption, population, urbanization rate, Affinity to US brands, high Disposable Income, do people go out to eat, per capita GDP etc.
Average per capita GDP is not an ideal measure, but rather identifying your customer segment population in a given area. As the extreme wealth and poverty gap can be incredibly wide, creating an …show more content…
What equation did you use to reach that conclusion and why?
It is apparent that Ruth’s Chris has the capability to expand, and we feel that a “Penetration” strategy would be a possibility, perhaps through increased presence in existing markets or offering a new menu items that would appeal to a wider variety of consumers.
However, if they want to move overseas than they can evaluate the cities rather than the country. For example they can target the Paris upon France because it is famous for tourists and Ruth’s Chris can certainly capture appropriate market.
Hannah was focused on franchising as his mode of entry. Do the critical variables change if a different mode of entry is employed?
Franchising is a good option. But if Ruth’s Chris think about the joint-venture option that it is totally out of context. When your partner suddenly opens up a budget steakhouse down the street with the same cooking style, flavor and half the price, you’ll find yourself out of the country in no time. Company-owned restaurants also require a great investment along with great knowledge about their culture, the political environment
What did Hannah do to make first cut in the list of potential countries? How did he get from 200 to less than 35 potential new markets? Which variables seemed more important in his decision making? Which variables used might be useful?
Hannah Gathered information from several reliable U.S government and related websites and come up with the data to represent the variables related to the particular countries. It includes per capita beef consumption, population, urbanization rate, Affinity to US brands, high Disposable Income, do people go out to eat, per capita GDP etc.
Average per capita GDP is not an ideal measure, but rather identifying your customer segment population in a given area. As the extreme wealth and poverty gap can be incredibly wide, creating an …show more content…
What equation did you use to reach that conclusion and why?
It is apparent that Ruth’s Chris has the capability to expand, and we feel that a “Penetration” strategy would be a possibility, perhaps through increased presence in existing markets or offering a new menu items that would appeal to a wider variety of consumers.
However, if they want to move overseas than they can evaluate the cities rather than the country. For example they can target the Paris upon France because it is famous for tourists and Ruth’s Chris can certainly capture appropriate market.
Hannah was focused on franchising as his mode of entry. Do the critical variables change if a different mode of entry is employed?
Franchising is a good option. But if Ruth’s Chris think about the joint-venture option that it is totally out of context. When your partner suddenly opens up a budget steakhouse down the street with the same cooking style, flavor and half the price, you’ll find yourself out of the country in no time. Company-owned restaurants also require a great investment along with great knowledge about their culture, the political environment