Hals Woodworking

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HAL’S WOODWORKING
SWOT ANALYSIS

Table of Contents
SWOT Diagram…...………………………………………………….......3
Introduction…………….………………………………………………. ..4
Strengths...………………………………………………………………..4
Weaknesses……………………………………………………………….5
Opportunities……………………………………………………………..5
Threats….………………………………………………………………...5
Conclusions and Recommendations..……………………………………6
References…..……………………………………………………………7

| | Strengths | | | | | Weaknesses | | | | | | | | | | | | | • | Family owned business | | | • | Local presence | | | • | Local community presence | | | • | Limited Internet website | | • | Service oriented tradition. | | | • | Small online selection | | • | Established tradition | | | • | No internet business knowledge | • | Has established customer base. | | • | Limited staff | | | • | Management is committed to company. | | • | Limited budget | | | • | Qualified and knowledgeable staff | | • | Don't have a detailed plan yet. | | | | | | | • | We would be a small player. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | SWOT
SWOT
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Opportunities | | | | | Threats | | | | | | | | | | | | | • | Increased internet exposure | | | • | Increased competition from brick and | • | Increased sales | | | | | mortar stores like Home Depot. | • | Larger customer base | | | • | Increased competition from online | • | Profit margins will be good. | | | | retailers such as Amazon. | | • | Could seek better supplier deals. | | • | Competition can easily enter market. | • | Opportunity to expand | | | • |



References: Schneider, Gary P. Electronic Commerce. Boston, MA: Course Technology Cengage Learning, 2013. Print.

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