THE PROBLEM AND ITS BACKGROUND
Superb and highly class restaurant today makes dining an appetite on a cost which gives customer a satisfying environment of its stylish and elegant place, a well prepared menu of its kind and the ambience of eating like a royalty. Today eating in a fine dining restaurant meant only for special occasions unlike fast foods where anytime you can just dine. As the food industry grows and more fast foods are opening everywhere and fine dining are left behind because of poor public marketing. As more fine dining restaurant this days takes the strategy of promotional material as there key way of improving their marketing of their business.Fine dining restaurants generally have the following services and requirements: Dress Code: In most cases a fine dining restaurant will not permit jeans, t-shirt, hats and may even require a suit jacket and tie. Service: The service at a fine dining restaurant will generally be top notch. Expect each table to have no less than two servers directly responsible for it. Menu: The menu at fine dining restaurants tends to be extremely classy with high quality ingredients and prepared by a well-known and talented chef with years of industry experience. Food: Top quality produce treated delicately with respect. Small portions paid with extreme details. Combining food and art concept together. Making food taste good and look good.
Background of the Study
Statement of the Problem
Generally, this study aims to determine an assessment on the effectiveness of promotional material on selected fine dining. Specifically, the study seeks to answer the following:
1. What is the demographic profile of the respondents in terms of: 2.1 Age
2.3 Civil Status
2. Whereto be considered in placing its promotional material. 3. What is the effect of the cost of promotional material in addition to operational cost. 4. What is the level of awareness of the customers in a fine dining restaurant regarding its promotional material: 5.5 Design
5.7 The message that it gives
5.9 Customer service
There is a significant difference on the level of awareness of the customers on promotional material indifferent finedining restaurant regarding there promotion. * To know the profile of the respondents, the goals, family income, and the location of the restaurants. * To increase consumer awareness of our restaurant.
* To improve consumer perceptions of our restaurant.
* To intice first-time buyers to try our restaurant.
* To gain a higher percentage of repeat customers
* To create brand loyalty (regular customers).
* To increase the average check.
* To increase sales at a particular meal or time of day.
* To introduce new menu items.
The perception and idea of the researchers regarding the topic is to assess the effectiveness of the promotional material of the selected fine dining is offered by (TO WHOM). The study will utilize the input, process and output as its conceptual framework as shown on figure 1. The input discusses the respondents profile as to the age, gender, civil status, occupation and products commonly orderon the selected fine dining restaurant which deem necessary to describe the participants of the study. The process will include survey, distribution of questionnaire, tallying and statistical treatment. The study aim to have an output on the assessment of the effectiveness of the promotional material.
Figure 1 Paradigm of the Study
* Affordability (Product Cost)
* Customer satisfaction
* Survey questionnaire
* Statistical treatment
Profile of the respondents:
3. Civil Status
INPUT PROCESS OUTPUT
Scope and Delimitation
The study will focus mainly in determining the effectiveness of the promotional material. The respondents in the study are fifty (50) selected customers on the selected fine dining restaurant located within Paco, Metro Manila.
The study will be conducted by randomly selecting walk in customers at selected fine dining restaurant in Paco, Metro Manila. Since there are many respondents involved in the study, a survey questionnaire will be used as the research instrument to get substantial information regarding the topic.
The study is limited only to the answers of the respondents from the questionnaire given to them. Excluded from the study are employees of the selected fine dining restaurant
Definition of Terms
For the purpose of the study the following key terms are defined operationally:
Affordability. This refers to the cost of service and food which are very affordable to the customers.
Assessment. A term used in assessing the effectiveness of the promotional material on selected fine dining restaurant.
Significance of the Study
The outcome of the study will be beneficial to the following: Fine Dining Restaurant Administrators. This will serve as an eye opener to them so that they may know the marketing strategy of their promotional material through the comments and suggestions from their customers. This will also provide them information about the quality of products offered and the satisfaction of their customers Customers. The study will also benefit them because they can compare the information given by the promotional material of selected fine dining restaurant. This will also give them ideas of the products and menu of the fine dining. Entrepreneurs. This study is also important to them becauseas an entrepreneur they should deliver good food and serve quality service to the customers and be productive and responsive to the changes brought about by the passage of time. It provides the tools for the entrepreneurs to enhance their company's infrastructure and to discern on how to become more competitive globally. As future HRM graduates, this study will benefit them because they can get ideas on the proper promotional material handling. This will make the customer satisfied not only with the taste but the information that it gives Future Researchers. This study will serve as a guideline in making research with similar topic and to enhance their knowledge in establishing an effective promotional materialto improve the marketing the business.