Haldirams Group - Analyzing Consumer Behaviour
| 2012 | | |
Consumer behaviour in maggi noodles | |
Submitted By:
Nidhi Sharma
Shubham Jain
Stuti Goel
Sumit Gugnani
Submitted To:
Prof. Ranjita Gupta
Acknowledgement
Apart from the efforts of me, the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project.
We would like to show my greatest appreciation to Prof. Ranjita Gupta. We can’t say thank you enough for his tremendous support and help. We feel motivated and encouraged every time We attend her class. Without her encouragement and guidance this project would not have materialized.
Introduction
Maggi noodles are a brand of instant noodles manufactured by Nestle. The brand is popular in Australia, India, South Africa, Brazil, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Fiji and the Philippines. In several countries, it is also known as "Maggi mee" (mee is Indonesian/Malay/Hokkien for noodles). Maggi noodles are part of the Maggi family, a Nestle brand of instant soups, stocks, and noodles. In Malaysia, there are fried noodles made from Maggi noodles known as Maggi goreng. Maggi noodles recently introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No Trans-fat'. Whole-wheat flour based noodle variation marketed by the name "Vegetable Atta Noodles" has been introduced in India (Atta flour is used in preparing most forms of wheat based breads in India) and caters to health conscious buyers wary of the refined flour used in the regular Maggi noodles. This move helps the brand in India as suburban mothers, who feed the noodles to children as an afterschool snack, are the primary customers of the brand. Recently, a line of rice noodles and whole wheat with pulses, carrots, beans, and onions has also been introduced in India. In fact, "Maggi" has become a
Consumer behaviour in maggi noodles | |
Submitted By:
Nidhi Sharma
Shubham Jain
Stuti Goel
Sumit Gugnani
Submitted To:
Prof. Ranjita Gupta
Acknowledgement
Apart from the efforts of me, the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project.
We would like to show my greatest appreciation to Prof. Ranjita Gupta. We can’t say thank you enough for his tremendous support and help. We feel motivated and encouraged every time We attend her class. Without her encouragement and guidance this project would not have materialized.
Introduction
Maggi noodles are a brand of instant noodles manufactured by Nestle. The brand is popular in Australia, India, South Africa, Brazil, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Fiji and the Philippines. In several countries, it is also known as "Maggi mee" (mee is Indonesian/Malay/Hokkien for noodles). Maggi noodles are part of the Maggi family, a Nestle brand of instant soups, stocks, and noodles. In Malaysia, there are fried noodles made from Maggi noodles known as Maggi goreng. Maggi noodles recently introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No Trans-fat'. Whole-wheat flour based noodle variation marketed by the name "Vegetable Atta Noodles" has been introduced in India (Atta flour is used in preparing most forms of wheat based breads in India) and caters to health conscious buyers wary of the refined flour used in the regular Maggi noodles. This move helps the brand in India as suburban mothers, who feed the noodles to children as an afterschool snack, are the primary customers of the brand. Recently, a line of rice noodles and whole wheat with pulses, carrots, beans, and onions has also been introduced in India. In fact, "Maggi" has become a