Hair Care Brand

Topics: Hairdressing, Hair, Black Pages: 3 (692 words) Published: August 23, 2012
is a hair care brand, primarily aimed at women, produced by the Unilever group.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutchconglomerate's “billion dollar brands". Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.Sunsilk is sold under a variety of different names in markets around the world includingElidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle Eastand is the number one hair care brand in Brazil, Argentina, Bolivia, Sri Lanka and Thailand. Key facts

 Number 1 in Asia, Latin America and the Middle East

Sales of more than €1 billion a year.

Selling in 80 countries.

Also sold as Elidor, Hazeline, Seda and Sedal.

Recent Awards: Holds the Guinness World Record for the most heads of hair washedand styled in one day.

History of Sunsilk Shampoo
Launched in 1954, in the UK, Sunsilk had quickly become Unilever’s leading internationalshampoo brand. By 1959, it was available in eighteen countries worldwide. In the 1980’s,Pakistan had a largely under-developed market in terms of personal care products. The launchof Sunsilk in 1983 introduced FMCG industry in Pakistan to redefine the lives of its people.Sunsilk introduced in 1989 with three variants related to hair type endorsement of a hair stylist was the first step in building the image of brand as health care expert. With thecompetition of local and multinational companies due to rationalize of excise duties, Sunsilk has not been able to take market share. To strengthen the brand UPL decided to prelaunchSunsilk premium range consisting of four variants in January 2000. Due to need of shampoofor oily hair and dandruff unilever launch a new variant of Sunsilk having citrus extracts. The range consists of Sunsilk:Yellow Sunsilk with Bio Proteins from Vegetable Extracts:  Normal hair needs wholesome nourishment. New Sunsilk with Bio Protein extracted fromVegetable milk...
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