haier analysis

Topics: United States, Haier, Retailing, Customer, International trade, Major appliance / Pages: 4 (1215 words) / Published: Mar 9th, 2015
Haier America
Introduction
Haier America came to existence in the year 1999. It serves as sales and marketing arm of the international giant Haier Group. Haier group is a global leader in dealership in appliances with a giant global market share. Haier America is headquartered in Manhattan, Haier building, a landmark in the city. The major products of the company include Compact refrigerators, high-definition televisions, portable electronics and air conditioners among others (Haier 1). This paper will describe the current market situation, opportunities and challenges that face Haier America.
Current Market Situation Analysis
Markets
Haier America is focused on the provision of solutions to the customer needs in all their target markets. The company 's operation is based in the united states and Canadian markets with provision of product that aim at empowering their customer enjoy modern, sustainable and affordable lifestyles. Today the company is focused on both North American markets that cover both the United States and Canada. The company has managed to successfully develop retail and service network: that serve all regions across United States and Canada. The company has registered strong sales force both in Canadian and United States markets.
Products
Haier America provides diverse products to the global markets. These products aim at making life easier, better and smarter for its customers. All the Haier 's products are innovative and are modified to meet the customer 's needs. These products exist in the following categories: home comfort products, major appliances, compact refrigerators, wine cellars, and electronics. The home comfort products include home air conditioning equipment. The major appliances categories are comprised of both under-counter refrigeration and dishwashers (Haier 1). The company also has compact refrigerators and freezers that sell under their brand name in the market. Haier America Company also provides wine cellars, one



Cited: Haier. About Haier: America. 2014. Web. http://www.haier.net/en/about_haier/haier_global/america/ Jackson, Katie. Consumer Complaints & Reviews. Web. 11 Nov, 2014. http://www.consumeraffairs.com/homeowners/haier_refrigerators.html Quelch, John A. The Global Market Developing a Strategy to Manage across Borders. San Francisco, CA: Jossey-Bass, 2004. Print. Treadwell, Lauren. The Role of Macro Environment in the Retail Industry. Web. 2014. http://smallbusiness.chron.com/role-macro-environment-retail-industry-33419.html

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