Haier

Topics: Haier, Major appliance, Home appliances Pages: 2 (500 words) Published: October 11, 2013
Haier Group is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong, China. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions. In 2011 the Haier brand had the world's largest market share in white goods, with 7.8 per cent.[1] Haier Group is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong, China. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions. In 2011 the Haier brand had the world's largest market share in white goods, with 7.8 per cent.[1] Haier Group is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong, China. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions. In 2011 the Haier brand had the world's largest market share in white goods, with 7.8 per cent.[1] Haier Group is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong, China. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions. In 2011 the Haier brand had the world's largest market share in white goods, with 7.8 per cent.[1] International expansion[edit]

The company opened a production facility in Indonesia in 1996, and the Philippines and Malaysia in 1997. The company tried to compete in the Thai market, but they completely lost to local electronics companies and had to stop the marketing there. In the US it focused upon two niche markets in compact refrigerators and electric wine cellars.

Haier began to manufacture full-sized refrigerators for North American market. This would bring it into direct competition with established American companies GE,...
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