Haagen Dazs Marketing Plan
The marketing environment focus analysis external environment to effect our industry market and how to effect our customer relationship to make it successful
The marketing environments can analysis both of micro-environment and macro-environment. The micro-environment can analysis our company how to serve our customer “which is included the company, supplier, marketing intermediaries, customer markets, competitor and public”.(Philip 2010). The macro-environment is analysis outside company to effect micro-environment “which is included demographic, economic, natural, technology, political and cultural” (Philip 2010).. First of all, I would like to one by one to apply Haagen-Dazs.
Micro-environment
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Sources:
The company
For research and development, Haagen-Dazs will create more kinds of product use to ice-cream such as ice-cream and cakes, Haagen-Dazs hopes create moon-cake makes by ice-cream. It is because the Moon Festival is a lot of people to buy ice- moon cake, so Haagen-Dazs is need to important with ice-cream moon cake. The china marketing research is said that more than one of third people is like moon cake, however, the history of moon cake is start to going to dogs market, and it is because the moon cake is very fat, so that a lot of manufacture starts to make ice-cream moon cake
Supplier
Haagen-Dazs will provide win-win model price to the supplier, it is because Haagen-Dazs does not our product lost of the quality. If our product is lost of the quality, the customer starts to unsatisfy our product starts to change to other brand name ice-cream or cake market. So that Haagen-Dazs needs provide win-win price to buy the raw-material.
Marketing intermediaries
Physical distribution
When the a series of cake or ice-cream, we will send the product to all brand special brand shop to sell with customer, we will ensure all of product is enough to directly to sell with the customer. We ensure ice-cream quality is keep to
The marketing environments can analysis both of micro-environment and macro-environment. The micro-environment can analysis our company how to serve our customer “which is included the company, supplier, marketing intermediaries, customer markets, competitor and public”.(Philip 2010). The macro-environment is analysis outside company to effect micro-environment “which is included demographic, economic, natural, technology, political and cultural” (Philip 2010).. First of all, I would like to one by one to apply Haagen-Dazs.
Micro-environment
[pic]
Sources:
The company
For research and development, Haagen-Dazs will create more kinds of product use to ice-cream such as ice-cream and cakes, Haagen-Dazs hopes create moon-cake makes by ice-cream. It is because the Moon Festival is a lot of people to buy ice- moon cake, so Haagen-Dazs is need to important with ice-cream moon cake. The china marketing research is said that more than one of third people is like moon cake, however, the history of moon cake is start to going to dogs market, and it is because the moon cake is very fat, so that a lot of manufacture starts to make ice-cream moon cake
Supplier
Haagen-Dazs will provide win-win model price to the supplier, it is because Haagen-Dazs does not our product lost of the quality. If our product is lost of the quality, the customer starts to unsatisfy our product starts to change to other brand name ice-cream or cake market. So that Haagen-Dazs needs provide win-win price to buy the raw-material.
Marketing intermediaries
Physical distribution
When the a series of cake or ice-cream, we will send the product to all brand special brand shop to sell with customer, we will ensure all of product is enough to directly to sell with the customer. We ensure ice-cream quality is keep to