Gujarat Consumer Behaviour
Impact of Culture on Consumption Pattern
Although we have been staying in Shela for the past 3 months now, our exposure to the Gujarati culture has been minimal. The only exposure we have to Ahmedabad is through the Malls and rides to and from the malls. Inspite of this there are a few things that do stand out. 1. Ahmedabad now has Jaguar, Audi showrooms which till now were limited to the popular metros 2. The roads are wide and clean which a lot of metros and the rest of India does not have yet 3. Although it is not an IT hub, the Gujarat plains region has a lot of IT firms especially Surat and Ahmedabad 4. The number of start-ups and the variety in the kind of start-ups in this region is tremendous. We have met a business man who sells delicious cup-cakes. Our friend owns a store that sells speciality, arty products ranging from clothes to pendrives etc.. 5. A lot of locals we have interacted with are not native Gujaratis. There are a lot of people from North India who have made Gujarat their home. The businessmen we met are not natives of this state. 6. The Murals on the roads, the thriving theatre culture shows us that art is booming across this region
There is a lot about this region that we learnt recently, a lot of things that changed our perception. We saw a lot of basis to the fact that Gujarat and specifically the Gujarat plains is a sought after region for investment and travel today. There is more to the Gujaratis then business
The People and the Life
Gujarat plains consisting of Ahmedabad, Surat, Vadodara, Dang and Bharuch lies in South Gujarat and has some influence of the Maharastrian culture as well. A lot of people travel from Surat and Ahmedabad to Mumbai almost everyday especially for business.
Gujaratis follow a family structure and practices similar to the North Indians. Ideally they marry within their caste, but outside one’s gothra. The girl shifts to the husband’s side of the family. Marriages are
Although we have been staying in Shela for the past 3 months now, our exposure to the Gujarati culture has been minimal. The only exposure we have to Ahmedabad is through the Malls and rides to and from the malls. Inspite of this there are a few things that do stand out. 1. Ahmedabad now has Jaguar, Audi showrooms which till now were limited to the popular metros 2. The roads are wide and clean which a lot of metros and the rest of India does not have yet 3. Although it is not an IT hub, the Gujarat plains region has a lot of IT firms especially Surat and Ahmedabad 4. The number of start-ups and the variety in the kind of start-ups in this region is tremendous. We have met a business man who sells delicious cup-cakes. Our friend owns a store that sells speciality, arty products ranging from clothes to pendrives etc.. 5. A lot of locals we have interacted with are not native Gujaratis. There are a lot of people from North India who have made Gujarat their home. The businessmen we met are not natives of this state. 6. The Murals on the roads, the thriving theatre culture shows us that art is booming across this region
There is a lot about this region that we learnt recently, a lot of things that changed our perception. We saw a lot of basis to the fact that Gujarat and specifically the Gujarat plains is a sought after region for investment and travel today. There is more to the Gujaratis then business
The People and the Life
Gujarat plains consisting of Ahmedabad, Surat, Vadodara, Dang and Bharuch lies in South Gujarat and has some influence of the Maharastrian culture as well. A lot of people travel from Surat and Ahmedabad to Mumbai almost everyday especially for business.
Gujaratis follow a family structure and practices similar to the North Indians. Ideally they marry within their caste, but outside one’s gothra. The girl shifts to the husband’s side of the family. Marriages are