Gujarat Ambuja Cement Ltd- Innovating to Leadership Position

Topics: Cement, Strategic management, Marketing Pages: 4 (795 words) Published: August 16, 2012
Gujarat Ambuja Cement Ltd- Innovating to Leadership position Paven Raj,Roll No-9, PGPCM
II. Strategic Analysis
a. SWOT Analysis
From the case, it is very evident that GACL has numerous strengths. A very efficientmanagement is most obviously the driving factor for the success of GACL. The followingstrength can be identified in the strategy of GACL. y

GACL gave very high regard to efficiency.
To improve efficiency technological breakthroughs were made during the development. Its continous drive for cost efficiencyand quality are derived from an emphasis on replicating global best practices andcontinous innovation. y

GACL gave importance to adoption of new technology for controlling and ensuringquality with minimum environmental hazards. The use of Australian surface miners is anexample for this.
This ensured that considerable time and cost are saved. Many suchinnovative leaps were taken in technology.y  
GACL has planned the location of its plants very strategically. It has planned in such away that there is maximum exposure to all parts of India. y
GACL strives to reach optimum efficiency in logistics management. The planning of searoute is a perfect example to illustrate this. This move not only saved time andtransportation cost, but gave access to new and emerging markets. y

GACL has maximum efficiency in fuel usage.
The system in place for importing coal cutdown the cost of fuel remarkably. y
GACL has its own captive power plant and this has made GACL the world leader in lowcost of cement production. y
GACL has acquired stakes in DLF, ACC and other small players, which has given itaccess to a good distribution system. Within a short period, GACL has achieved a unique position amongst the cement manufacturers in India. With plants in Gujarat, HP, andPunjab, and a complete infrastructure of bulk cement sea movement, the company hasaccess to the richest markets in India. y

GACL has a very good reputation in the market and...
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