Guide to Writing a Case Study Analysis

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Case analysis
The goal is to identify the major strategic issues facing a particular organisation at a given point in time, and then provide an analysis of those issues plus a synthesis proposing justified strategic responses (i.e. recommendations on the formulation and implementation of strategy that will enable the company to deal with the issue and achieve its objectives).

1. Title page
2. Table of contents
3. Executive summary
4. Strategic Profile and Case Analysis Purpose (Problem statement)
State briefly the critical facts from the case that have affected the historical strategic direction and performance of the focal firm. The case facts should not be restated in the profile; rather, these comments should show how the critical facts lead to a particular focus for your analysis. This primary focus should be emphasized in this section 's conclusion. In addition, this section should state important assumptions about case facts on which the analyses may be based.

5. Situation Analysis
a. General environmental analysis
A general starting place for completing a situation analysis is the general environment. General Environmental Analysis First, your analysis of the general environment should consider the effects of globalization on the focal firm and its industry. Following that evaluation, you should analyze general environmental trends. Table 4 lists a number of general environmental trends that, when studied, should yield valuable insights. Many of these issues are explained more fully in Chapter 2. These trends need to be evaluated for their impact on the focal firm 's strategy and on the industry (or industries) in which it competes in the pursuit of strategic competitiveness.

b. Industry analysis
Industry Analysis Once you analyze the general environmental trends, you should study their effect on the focal industry. Often the same environmental trend may have a significantly different impact on separate industries. Furthermore, the same



References: 11. Appendices

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