GUIDANCE FOR INDIVIDUAL ASSIGNMENT FOR BN3318 OPERATIONS STRATEGY
GUIDANCE FOR INDIVIDUAL ASSIGNMENT FOR BN3318 OPERATIONS STRATEGY
The aim of the assignment is to enable you to apply some of the concepts covered in operation strategy in terms of evaluating the different options for operations competing in a particular market sector.
The market sector is fast-food chains in which I would include companies such as McDonalds, Burger King, KFC, Dominos, Subway, ‘Fish and Chip’ outlets and ‘Chinese Food’ outlets. These companies generally offer a counter service (often supplemented by an eat-in area) in order to provide food quickly. You can use other companies if you wish if you explain how they are competing with McDonalds (for examples Nandos, Pizza Express, Starbucks). Expensive restaurants would not be appropriate for analysis as they are not in the same market segment. Please do not use many words on background information on the companies.
You will provide an analysis of how they compete by looking at their operations and marketing material to determine their competitive factors (order winning and qualifying ) which can be translated into performance objectives for operations (see Pizza example in lecture 2). You will then need to show how these performance objectives are reflected (if indeed they are) in the structural and infrastructural aspects of the company.
The market sector is fast-food chains in which I would include companies such as McDonalds, Burger King, KFC, Dominos, Subway, ‘Fish and Chip’ outlets and ‘Chinese Food’ outlets. These companies generally offer a counter service (often supplemented by an eat-in area) in order to provide food quickly. You can use other companies if you wish if you explain how they are competing with McDonalds (for examples Nandos, Pizza Express, Starbucks). Expensive restaurants would not be appropriate for analysis as they are not in the same market segment. Please do not use many words on background information on the companies.
You will provide an analysis of how they
The aim of the assignment is to enable you to apply some of the concepts covered in operation strategy in terms of evaluating the different options for operations competing in a particular market sector.
The market sector is fast-food chains in which I would include companies such as McDonalds, Burger King, KFC, Dominos, Subway, ‘Fish and Chip’ outlets and ‘Chinese Food’ outlets. These companies generally offer a counter service (often supplemented by an eat-in area) in order to provide food quickly. You can use other companies if you wish if you explain how they are competing with McDonalds (for examples Nandos, Pizza Express, Starbucks). Expensive restaurants would not be appropriate for analysis as they are not in the same market segment. Please do not use many words on background information on the companies.
You will provide an analysis of how they compete by looking at their operations and marketing material to determine their competitive factors (order winning and qualifying ) which can be translated into performance objectives for operations (see Pizza example in lecture 2). You will then need to show how these performance objectives are reflected (if indeed they are) in the structural and infrastructural aspects of the company.
The market sector is fast-food chains in which I would include companies such as McDonalds, Burger King, KFC, Dominos, Subway, ‘Fish and Chip’ outlets and ‘Chinese Food’ outlets. These companies generally offer a counter service (often supplemented by an eat-in area) in order to provide food quickly. You can use other companies if you wish if you explain how they are competing with McDonalds (for examples Nandos, Pizza Express, Starbucks). Expensive restaurants would not be appropriate for analysis as they are not in the same market segment. Please do not use many words on background information on the companies.
You will provide an analysis of how they