Guess, Inc.
Guess?, Inc. What started as a small family owned jeans boutique has flourished into a global lifestyle brand. Guess?, Inc. currently designs, markets, distributes, and licenses a leading lifestyle collection of contemporary apparel and accessories for men, women, and children that mirror the American lifestyle, while grasping European fashion sensibilities. While the foundation of Guess, Inc.’s history and massive success can be attributed to their roots in the sale of jeans, Guess, Inc. has now expanded globally, granting licenses for the manufacture and distribution of a full line of product categories. Guess, Inc. operates in 87 countries, with the majority of the stores in the U.S. and Canada. As of 2010, Guess has 1292 stores, 504 in North America, 441 in Europe, and 347 in South East Asia (Breif History of the Company and the Marciano Brothers). The company has agreements with 17 licensees. Throughout the past 30 years, Guess, Inc. has made every effort to maintain their status as a global phenomenon.
History
CEO and Chairman, Maurice Marciano, and Co-Chairman, Paul Marciano The epitome of a successful family business, Guess, Inc was founded in 1981 by the four Marciano brothers, Georges, Armand, Paul, and Maurice (Guess?, Inc.). They came equipped with experience in the fashion industry, having previously owned and operated a chain of twelve retail stores in France (Guess, Inc.). The brothers moved to California from Marseilles, France in 1977, where Guess was born, starting as a small jeans company. Georges Marciano was the designer of the jeans, and the brothers gave them the name “Guess” as they believed that word to be easy to pronounce due to their limited English (Guess, Inc.). The company’s original jeans were innovative for its time, stone-washed, made to fit tightly, and featured zippers at the ankles. They called this the “Marilyn Jean” (Guess, Inc.), and the style lived up to its name, with a sexy, unique style and
History
CEO and Chairman, Maurice Marciano, and Co-Chairman, Paul Marciano The epitome of a successful family business, Guess, Inc was founded in 1981 by the four Marciano brothers, Georges, Armand, Paul, and Maurice (Guess?, Inc.). They came equipped with experience in the fashion industry, having previously owned and operated a chain of twelve retail stores in France (Guess, Inc.). The brothers moved to California from Marseilles, France in 1977, where Guess was born, starting as a small jeans company. Georges Marciano was the designer of the jeans, and the brothers gave them the name “Guess” as they believed that word to be easy to pronounce due to their limited English (Guess, Inc.). The company’s original jeans were innovative for its time, stone-washed, made to fit tightly, and featured zippers at the ankles. They called this the “Marilyn Jean” (Guess, Inc.), and the style lived up to its name, with a sexy, unique style and
Cited: Guess?, Inc. Reports First Quarter Results. Fiscal Results for the First Quarter Ended April 30, 2011. Los Angeles, CA: PR Newswire, 2011. Maurice Marciano, Chairman of the Board, Guess, Inc. and Paul, CEO & Vice Chairman of the Board, Guess, Inc Marciano. "Guess?, Inc Annual Report 2010." Annual Report. 2010. "The Guess Mission Statement." Guess, Inc. 2011 <http://www.guessinc.com/help.asp>. [ 2 ]. These are financial results for the first quarter, which ended April 30, 2011.