GS FINAL 1

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The International Business Environment
PEST Analysis: Goldman Sachs

Meghana Jayaprakash 130578059

Word Count: 2990

NBS 8045

Date: 08/09/2014

Globalisation: the great unbundling(s) by Baldwin, R. (2006) would be a great starting point to discuss the evolution and importance of globalisation in the current international business scenario. Baldwin, R. (2006) talks about the evolution of globalisation and how it initially began with the separation of production and consumption. This was driven by the declination in transport costs. Later on the separation of factories and offices began, driven by declining trade costs leading to off-shoring of low-tech industries to low-wage countries This has given rise to movement of people, goods and ideas. Hence be it economic, financial, cultural or scientific emerging markets (India, China etc.) are gaining importance and are important global players (Trichet, C, 2007).

Founded in 1869 headquartered in New York, Goldman Sachs provides global investment banking, securities and investment management that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals (Goldman Sachs, 2014).

Goldman Sachs’ (2014) core principle lies in research from across economics, commodities and strategy research to locate investment opportunities across asset classes. They focus on key themes, recommendations and how to implement them. Which in turn has resulted in Goldman Sachs expanding into potential emerging markets, with Asia as one of the biggest targets (Goldman Sachs, 2014. The reason for this could be the impact globalisation has had in reshaping business activities there by increasing prosperity in emerging markets above all in China (W, Martin, 2013). W, Martin (2013) also points out that China is the second largest economy in the world in terms of GDP and is said to take the place of United States in

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