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Groupon Swot Analysis Essay

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Groupon Swot Analysis Essay
STRENGTHS
1. Strong Brand Recognition: The biggest advantage that Groupon still enjoys is the first mover advantage. They were the first ones to explore the market space and designed a group purchasing model with the use of Internet. This helped them to have a strong brand recognition and gave them the time to expand their subscriber and merchant base over the period of years. Currently Groupon is available in 45 countries around the world and in all the 50 states in US with 10,000 Employees, ___ Subscribers and ___ Merchants.
2. Innovation: Groupon is the company which won the International award in Chicago when it was just a year old. The company is not based on any technological advancement but is based on one innovative idea. Innovation is the base of Groupon. They …show more content…
Groupon Promise: This feature takes the feedback from the customers and ensures that the customers are satisfied with their service. If they customers are not satisfied then the company would refund the money or may try to work on improving the services by assuring the customers .
Groupon VIP: This feature allows the VIP members have an access to the deals 12 hours early than the other members as well an access to the expired deals (Deal Vault) plus easy return of deals in exchange of Groupon Bucks. GNome: Roarty said "Gnome is a feature for merchants of Groupon to understand if their marketing program is effective" . (1)

3. Access to International Markets: Groupon has been able to take advantage of the markets that are rather not touched through acquisition of the foreign Daily deal sites that have imitated Groupon business model. While this may provide additional revenue to the company but only for a short time till the competitors start exploiting this
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