Groupon Swot Analysis
Title: Groupon One of the Largest E-commerce Companies and their expansion Strategy.
Groupon ranks among the largest social, mobile, global e-commerce companies and is revolutionizing the way merchants market products and services. Groupon customers find incredible deals at up to 50% savings. What began as a daily deal coupon sent to your email has evolved into a powerful marketing machine. Praised for their cutting edge innovations, the company continues to grow with the goal of world e-commerce dominance.
Groupon happen to be on death roll in the market industry when they recently pull out from the Turkish market and firing its CEO Mark Anderson. March 1st 2013 was the worst of times for Groupon (GRPN). “They reported a crushing net loss of 81.1 million dollars and an EPS decline of 12 cents for the fourth quarter of 2012. Groupon’s shares declined 26% as investors were put off by the fact that brutal earnings had occurred for a second consecutive quarter.”
But with its new entry CEO Lefkofsky told CNBC Thursday that “the …show more content…
The mobile platform currently accounts for over half of its business globally and in some markets this figure is higher at about 65%. Groupon’s cumulative app downloads spanned 110 million recently and we think of this position as an era of growth. And this is because the mobile users (customers) tend to buy more heavily as compared to web users, which pushes up average spending per active customer. Since the annual gross billings of Groupon’s mobile customers are over $70 higher than customers who transact only on the web (according to Groupon’s filings). We expect Groupon’s mobile customers to rise at a rapid pace in the coming years, considering its mobile penetration which is gradually coming up and can improve
Groupon ranks among the largest social, mobile, global e-commerce companies and is revolutionizing the way merchants market products and services. Groupon customers find incredible deals at up to 50% savings. What began as a daily deal coupon sent to your email has evolved into a powerful marketing machine. Praised for their cutting edge innovations, the company continues to grow with the goal of world e-commerce dominance.
Groupon happen to be on death roll in the market industry when they recently pull out from the Turkish market and firing its CEO Mark Anderson. March 1st 2013 was the worst of times for Groupon (GRPN). “They reported a crushing net loss of 81.1 million dollars and an EPS decline of 12 cents for the fourth quarter of 2012. Groupon’s shares declined 26% as investors were put off by the fact that brutal earnings had occurred for a second consecutive quarter.”
But with its new entry CEO Lefkofsky told CNBC Thursday that “the …show more content…
The mobile platform currently accounts for over half of its business globally and in some markets this figure is higher at about 65%. Groupon’s cumulative app downloads spanned 110 million recently and we think of this position as an era of growth. And this is because the mobile users (customers) tend to buy more heavily as compared to web users, which pushes up average spending per active customer. Since the annual gross billings of Groupon’s mobile customers are over $70 higher than customers who transact only on the web (according to Groupon’s filings). We expect Groupon’s mobile customers to rise at a rapid pace in the coming years, considering its mobile penetration which is gradually coming up and can improve