Groupon Essay

Satisfactory Essays
Around us companies are always trying to find ways to have consumers gravitate towards them. There are many ways, but a very effective way is by coupons. Such as the company Groupon has successfully done by attracting many people to its site with loads of deals for consumers to choose from. Looking for tickets for the Grand Mini Prix in Las Vegas? Groupon is your go to website or app to find tickets at a much cheaper value! Many people will gravitate towards cheaper prices making them to want to use the website more often, then recommending to others. The most astonishing thing to anyone while waiting in the check-out line is observing how the person being tended, pulls out tiny square papers and their phones, handing them to the cashier. Only for their totals to come out to almost nothing even though they have an extensive number of items. Groupon and many other similar sites have helped people try new things or purchase more of a certain product.
Groupon Case
Now Groupon for those who don’t know what it is a service for customers offering coupons in a store, hotel, whatever it is they are offering in the
…show more content…
Another part of their success is how simple their business model is for customers. Groupon has also recognized how customers have more brand loyalty and only want to purchase products from a certain company for example Underarmour sports and active wear, some people only buy from here because of the quality of the cloth and because of the name. Groupon has also made sure to have coupons for customers of products that are of quality offering the best sellers in whatever area it is they are looking into. Word of mouth has also helped Groupon as people go around telling others on their experience on Groupon or where they get their great

You May Also Find These Documents Helpful

  • Good Essays

    Groupon

    • 1438 Words
    • 5 Pages

    Date: 4/13/2015 Group 2 GROUPON Group Members Elna Rony Evangeline Hombal Jessica Rae Velasquez Shilpa Karanam Sumadhuri Kasapuram Groupon made huge waves in the business world when they first started with their concept. Groupon launched in 2008 with just a few dozen employees to over 350 employees with in a year and a half. Groupon was reported to be worth $1 billion dollars in just 16 months in to the business. When they were just two years old, Groupon surprised the business world by turning…

    • 1438 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Groupon

    • 385 Words
    • 2 Pages

    Groupon is a deal-of-the-day recommendation service for consumers. Every 24 hours, Groupon broadcasts an electronic coupon for a restaurant or store in our city, recommending that local service while also offering a 40% to 60% discount if purchase that service. Groupon is a middleman service that promotes our city's restaurants and stores. Groupon encourages people to try a different restaurant or store each day, and earns a commission whenever they successfully refer a customer. Groupon itself…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Groupon

    • 647 Words
    • 2 Pages

    Introduction Groupon is a company that mainly conducts business operations online on a website. The company features discounted vouchers on its website that subscribers can purchase and use at local and international companies. The company started operating in 2008 in Chicago and gradually expanded its services to other parts of the world. This paper explores various issues presented in a case study about Groupon to determine whether its business model is sustainable or not Analysis Based on the…

    • 647 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Groupon

    • 2871 Words
    • 12 Pages

    the Case of Groupon Maastricht University School of Business and Economics Maastricht, Dec. 4th, 2012 Course: Global Business Table of contents Page 1. Introduction 2 2. Business model 3 3. Organizational Structure 4 4. Groupon’s corporate strategy 5 5. Groupons global strategy 6 6. Groupon’s entry to China 7 7. An Evolving Role 10 8. Conclusion 11 9. References 12 10. Appendix 13 1. Introduction Groupon is a deal-of-the…

    • 2871 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Groupon

    • 590 Words
    • 3 Pages

    Groupon is a deal-of-day website that features discounted gift certificates to its customers redeemable at local or national retailers. For retailers who are associated with Groupon, It offers several advantages through free advertising and marketing. For one thing, it's always beneficial for companies to feature their business free on the Groupon web site. With traditional advertising and e-mail marketing, retailers pay lots of money up front with no guarantee that the message will reach the consumers…

    • 590 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Groupon Essay Example

    • 1234 Words
    • 5 Pages

    Case Analysis Groupon Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants…

    • 1234 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Groupon

    • 3596 Words
    • 15 Pages

    Groupon Inc. History Groupon is a word combination between “group” and “coupon.” Groupon is a website that offers the best daily deals on restaurants and bars around your area, getaways, spas, goods, and things to do. Groupon was launched in November 2008. Groupon is an outgrowth of ThePoint.com, an online community launched in 2007 for organizing all forms of group action and fund-raising around a “tipping point” of required participants. Its headquarters and first market was Chicago, then…

    • 3596 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    Groupon

    • 2433 Words
    • 10 Pages

    Groupon As a group, we have chosen to examine and report on Groupon and relevant information on the marketing strategies and efforts employed by the organization, as well as the ethics and social responsibility related to Groupon’s marketing. Groupon’s mission statement according to their letter to shareholders is “To become the operating system of local commerce.” Groupon has stumbled and disappointed users of their services because of rapid growth. Instead of focusing on growth, Groupon must…

    • 2433 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Groupon

    • 698 Words
    • 3 Pages

    Sauber Groupon 1. An understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today by developing the concept of making offers that are only carried out if enough people commit to participate in them. Groupon’s simple business model offers subscribers at least one deal in their city each day, but the coupon is only valid if a certain number of subscribers sign up for this deal. 2. The Groupon Promise is…

    • 698 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Groupon

    • 850 Words
    • 3 Pages

    Writing Assignment 1) Groupon’s Revenue Recognition issues In September 2011, Groupon dramatically changed the way it reported revenue. Prior to this date, Groupon recorded revenue acting as a principal, not an agent. Recording revenue in this manner means that Groupon was recording a “cost of goods sold” entry with each “revenue” entry on every sale it made. These entries heavily inflated the amount of revenue Groupon was reporting. Although net income was not affected by this, many other things…

    • 850 Words
    • 3 Pages
    Good Essays