Groupon Background

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Summary

Contents

About Groupon……………………………………… 4
The History of Groupon………………………….. 4
Groupon’s business model…………………. 5
Type of business………………………………….. 7
Products/Services provided by Groupon…………………………………….. 7
Strategy formulation and planning………….. 8
Groupon Plans………………………………………… 9
Financial Status…………………………………….. 9
SWOT Analysis……………………………………. 10
Competitors Analysis………………………………. 13
Business and economic climate…………….. 14
Management structure………………………. 16
Groupon Infrastructure………………………… 16
Future of Groupon……………………………… 17
Recommendations……………………………….. 17

Background * About Groupon
Groupon is a website that offers special deal on a product or service in one category on a daily basis. Deals are segmented by location, so users do not get information on items that are not relevant to them. The concept is relatively simple and is based on collective buying power. This means that a deal will only go through when a certain number of individuals have purchased that particular deal. The merchant is responsible for determining what number is required for the deal to become valid. This is commonly referred to as the tipping point. Only once this tipping point has been achieved will the payment be processed and the user will receive access to the coupon.

The Group on website allows users to see how many people have already purchased the deal as well as how many remain for the deal to become complete. Users can share details of a particular deal with their own network via social media out lets such as Twitter and Facebook. Users can choose to go directly to the Group on website to search for deals, or they can opt to receive a daily email letting them know the relevant deals of the day.
Groupon is currently located throughout most major cities in the US and Canada and is present in over 44 countries around the world. * The History



References: 1. Wikipedia. (2011, July 2). Groupon. Retrieved July 7, 2011, from http://en.wikipedia.org/wiki/Groupon

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