Group Theory Project Presentation

Topics: Sociology, Psychology, Social psychology Pages: 18 (1064 words) Published: May 2, 2015
Social Exchange Theory

Definition
Social exchange theory: is a social psychological and
sociological perspective that explains social change and
stability as a process of negotiated exchanges between
parties. Social exchange theory posits that human
relationships are formed by the use of a subjective costbenefit analysis and the comparison of alternatives. The theory has roots in economics, psychology and
sociology. Social exchange theory features many of the
main assumptions found in rational choice theory and
structuralism.

Example

History of Social
Exchange Theory
Social exchange theory has its origins in Structural Anthropology, Behavioral Psychology, Utilitarian Economics, Sociology, and Social Psychology. Social exchange theory was introduced in 1958 by the sociologist George Homans. He defined social exchange as the exchange of activity, tangible or intangible, and more or less rewarding or costly, between at least two persons.





George Caspar Homans
Claude Lévi-Strauss
Peter Michael Blau

George Caspar Homans
● Biography
● Leading Social Exchange Theorist
● Field Systems & Settlement Patterns

Claude Lévi-Strauss
● Biography
● Exponent of Structuralism
● “Mythologiques”

Peter Michael Blau
● Biography
● Societal Level Social Structures
● Bureaucratic Organizational & Social
Structures

Explanation
From the day you’re born you are educated
to maximize benefits, minimize costs while
avoiding punishment. Accordingly people
weigh the potential benefits and risks of
social relationships. When the risks
outweigh the rewards, people will terminate
or abandon that relationship.

Effects on the Individual

● Outcome to different social
interactions
● Reliant on Recipocity

● Subtracting costs from the benefits

Effect on Relationships

● Relationships are based on personal
gain.
● “People are attached to those who
grant them rewards.”

Effect on
Workplace/School
● Employee/Student Interaction
● Customer Experience
● Atmosphere
● Group Achievements & Teamwork

Conclusion
• People
• Benefits/Profit
• Negatives/Cost
• Social Exchange Theory!

Web References
http://en.wikipedia.org/wiki/Social_exchange_theory
http://www.browsebiography.com/bio-george_caspar_homans.html http://www.britannica.com/EBchecked/topic/337917/Claude-Levi-Strauss https://pediaview.com/openpedia/Peter_M._Blau
http://www.communicationstudies.com/communication-theories/social-exchange-theory http://education-portal.com/academy/lesson/interdependence-theory-definition-examples-predictions.html http://www.ehow.com/info_8272121_social-exchange-theory-workplace.html http://www.encyclopedia.com/utility/printdocument.aspx?id=1G2:3406900408 http://www.nytimes.com/2009/11/04/world/europe/04levistrauss.html?pagewanted%3Dall Academy of Management Journal. Oct2010, Vol. 53 Issue 5, p1090-1109. 20p. LOOKING AT BOTH SIDES OF THE SOCIAL EXCHANGE COIN: A SOCIAL COGNITIVE PERSPECTIVE ON THE JOINT EFFECTS OF RELATIONSHIP QUALITY AND DIFFERENTIATION ON CREATIVITY.

VL References
Alan, Kenneth. “Exchange Theory: George Homans, Peter M. Blau, and Randall Collins.” The Social Lens: An Invitation to Social and Sociological Theory. 2nd ed. Thousand Oaks: Pine Forge, 2011. 293– 326. Print.

LIAO, H., LIU, D., & LOI, R. (2010). LOOKING AT BOTH SIDES OF THE SOCIAL EXCHANGE COIN: A SOCIAL COGNITIVE PERSPECTIVE ON THE
JOINT EFFECTS OF RELATIONSHIP QUALITY AND DIFFERENTIATION ON CREATIVITY. Academy Of Management Journal, 53(5), 1090-1109. doi:10.5465/AMJ.2010.54533207

http://eds.b.ebscohost.com.proxy.itt-tech.edu/eds/detail/detail?vid=3&sid=2a17c243-867e-4f9c-af79-47165a6d5 2bb%40sessionmgr111&hid=127&bdata=JkF1dGhUeXBlPXVpZCZzaXRlPWVkcy1saXZlJnNjb3BlPXNpdGU%3d#db=buh&AN=54533

Bell, David C. “Self-Interest: Exchange.” Constructing Social Theory. Lanham: Rowman, 2009. 101–16. Print.
Cook, Karen S., and Eric R. W. Rice. “Exchange and Power: Issues of Structure and Agency....

References: Tsai, M., Chang, H., Cheng, N., & Lien, C. (2013). Understanding IT professionals ' knowledge sharing
intention through KMS: a social exchange perspective
Tsai, M., & Cheng, N. (2012). Understanding knowledge sharing between IT professionals – an
integration of social cognitive and social exchange theory
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