MOTHERCARE
SUBJECT: MANAGERIAL FINANCE AND ACCOUNTING
TABLE OF CONTENTS PART B 3
INTRODUCTION……………………………………………………………………………………………………………………………………….3COMPANY HISTORY…………………………………………………………………………………………………………………………………4
PRODUCTS………………………………………………………………………………………………………………………………………………4
STRATEGIES: 4 Growth strategy 4 MARKET COMPETITION AND CUSTOMERS: 5 Top Competitors for Mothercare plc 5 PART B 6 STRENGTHS (Internal) WEAKNESSES (Internal) 6 ANALYSIS: 8 1) Profitability ratios: 8 2) Liquidity ratios: 8 3) Efficiency ratios: 8 4) Financial ratios: 8 5) Investment ratios: 9 PROFITABILITY RATIOS: 9 Liquidity ratios 11 Efficiency ratios: 11 FINANCIAL GEARING RATIOS: 12 Investment ratios: 14 CONCLUSION/RECOMMENDATION 15
PART B FINANCIAL REPORT
INTRODUCTION:
In this assignment we have been given the option to choose a company to analyse the annual financial report of the company, so we decided as a group to choose Mothercare PLC. However, we will research the company’s annual report and extract information about how the company was formed, what profit they make for the year 2012 and we have given some recommendations on how the company can improve their weaknesses.
COMPANY’S HISTORY:
Mothercare is a specialist retailer of products for mothers-to-be, babies and children up to the age of eight. Mothercare opened its first store in 1961 in Surrey. Initially the business focused on pushchairs, nursery furniture and maternity clothing, but it subsequently expanded its range to include clothing for children up to the age of five and later up to the age of eight. It now offers a wide range of maternity and children's clothing, furniture and home furnishings, bedding, feeding, bathing, travel equipment and toys through its retail operations in the United Kingdom, and also operates internationally through franchises in Europe, the Middle East, Africa and the Far East under the 'Mothercare' brand name.
The
References: BBC News (2010), UK economic growth [Online] International (2010), Mothercare International Franchising [Online] Fundamentals of Accounting Dr.N.K.Agrawal & Dr. R.K. Sharma Franksons, Darya Ganj, New Delhi Keynote (2009), Worth, S Shleifer, A. and Vishny, R. (1997) ‘A Survey of Corporate Governance’, the Journal of Finance, 52(2) 737–83. | | | http://www.mothercare.com/ (accessed last 28/02/2013) | | |