Group Project for Strategic Management

Topics: Computer, Strategic management, Apple Inc. Pages: 5 (1403 words) Published: April 13, 2011
MGT680-1101C-01
Strategic Management
Unit 2 Individual Project
Mary Cobb
Dr. Jack Aschkenazi
February 26, 2011

Introduction

More companies in the world need a plan to keep up with the growing population from inside the United States to going Global. This paper performs a SWOT for the Apple Inc. and will show what the company has for the future and what they have found to make them a brand name. Making the right choice can be affective if used in the right area of expertise. Computers, software need to be compatible, and the problems need to be few.

SWOT for Apple Inc.

We all know what SWOT stands for in the business world. There are the Strengths, Weaknesses, Opportunities, and Threats. In a business the management leaders need to be aware of the surroundings for any ideas that may come their way and to be developed and planned out to make a profit and to hold the stakeholders to help make a difference. Apple is in the design, marketing, and development of personal computers and software. Apple is also into digital music players, network solutions, and related accessories (King, 2009).

In researching the Apple Corporation, they have a very long history and although they had many changes from when they first started working out of a garage as a hobby they have definitely come a long way. Strengths

First of all their strength is in their technology. They have low debt and brand loyalty, they collaborated with Intel Computers in 2006, and they have a Strong Research & Development Department. Everything in this category is good because it is strong and assures for a good future. Weaknesses

Their weaknesses are more compelling than one might think. They are weak in relationship with Intel and Microsoft, a weak presence in the business arena, a weak presence in markets other than education and publishing, and a slow turn around on high demand products. This does not look good for any business. The reasoning behind this category is if they do not make a turnaround, they are going to lose more customers and their sales will go down and their future will look bleak. Opportunities

Their opportunities are their online sales of computers are increasing with rapid speed; Apple Computers should focus to develop new models to cater to the need of customers. Their downloadable music for MP3 players is very marketable. That means more money for them and their colleagues. Threats

Now for their threats, the apple software and their cell phones are very expensive compared to other companies. The competition is strong and Apple does not look like they will catch up to them in the laptop division. For their downloadable music, people would prefer going to other sources to download free music instead of paying for it, so that does not look good for their iTunes.

Introducing the MINI COMP CARRYALL

Our computers will be less expensive and small enough to fit in a purse or fanny pack; it will also have mini discs. Let everyone know this company the new revelation in technology as the Mini Comp Carryall, MCC for short. The plan is to set out to provide a new Marketing product, a new and improved computer with a new kind of software. Noticing that Apple has a problem with relationships with Intel and Microsoft tells us that they either do not trust them or they think they are mind readers. This computer company wants to be there for everyone. We can make the computer business better by making a change. The best way to go about acknowledging what another company has is by researching. This company has found that Apple had gotten ideas from the fruit but not making an effort to comply with how to make it work. We will have a review of current measures by the measurement team to determine if they support the indicators if it does, then that data needs to organize the strategic measures (Wells, 2003). We will have the Marketing staff going to events all around the United States and having...
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