Group Presentation

Topics: Strategic management, Customer, Strategic planning Pages: 5 (1502 words) Published: April 27, 2014
Assignment 3

1. Watch two of Pal’s commercials. What do they emphasize? After watching two of the commercials for Pal’s you see that they emphasize a lot on how fast their product is made and how popular their food products are too many people including old to young. Pal’s product line consists of a focused group of food, hamburgers, ham and chicken sandwiches, hot dogs, French fries, and breakfast biscuits and beverages, soft drinks, tea, coffee, milk shakes with a unique flavor profile designed to meet their customers' taste requirements. Pal’s has developed the ability to effectively integrate manufacturing, service, and retail into its operational systems. They have also learned to apply world-class management principles and best-in-class processes that cause other companies emulate to our systems.

2. What type of waiting line model is found at Pal’s drive-thru restaurants? Pal’s drive-thru facilities have been designed to be efficient and effective. The equipment, facilities, and technologies that Pal's uses to meet customer needs are components that serve our manufacturing, service and retail needs through ongoing use of our Benchmarking, Innovation and Product/Service/ Process Introduction processes. Their process layout is designed so that raw materials enter through a delivery door and are worked forward through the store with one process serving the next process in the processing/assembly/packaging line until a finished product is handed to an external customer. The major technologies involved are order taking, cooking, holding, filtering, order delivery, and packaging. They have developed proprietary state-of-the-art technology to achieve product and service quality and to provide efficient product flow.

3. What waiting time do you think is acceptable at a drive-thru restaurant? What order accuracy? I would think that anytime from 5-7 minutes would be acceptable wait time for a drive-thru restaurant. I did some research and it said that in 2011 Wendy’s is fastest once again with an average time of 145.5 seconds, while Taco Bell is second at 146.7 seconds and McDonald’s has the longest time at 184.2 seconds. Though the benchmark brands have not increased their speed over past years, all the operators who commented for the study say they are working to improve the efficiency of their drive thus so that the speed can improve. Order accuracy should be almost always correct. By getting customer orders correct it will make them have a good experience with your company and they will be happy with your business, making them want to come back.

4. From the Baldrige award data, what is the average order speed at Pal’s and at its best competitor? What other things does Pal’s measure? In customer satisfaction, including food quality, service, and order accuracy, Pal's is outperforming its primary competitor. For example, customer scores for quality in 2001 averaged 95.8 percent, as compared with 84.1 percent for its best competitor. Pal's order handout speed has improved more than 30 percent since 1995, decreasing from 31 seconds to 20 seconds, almost four times faster than its top competitor. Errors in orders are rare, averaging less than one for every 2,000 transactions. The company aims to reduce its error rate to one in every 5,000 transactions. In addition, Pal's has consistently received the highest health inspection scores in its market and in the entire state of Tennessee. Pal's aims to provide the "quickest, friendliest, most accurate service available.

5. What influence do you think Pal’s name has on customer expectations of service? I believe that the name of a company has a lot of influence on how customers think about them. If you are known for your fast service and good food your name will be popular and be advertised a lot which will help your business grow. If you have a good name you want to keep it and make sure to keep customers satisfied and happy with your service....
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