Group Bimbo

Topics: Mexico, Sales, Bread Pages: 3 (742 words) Published: April 17, 2011
1. About Grupo Bimbo
Grupo Bimbo is the biggest Mexican food corporation and the largest bakery in the world with brands in Latin America, Europe, China, United States, Canada and Puerto Rico. Grupo Bimbo
E. U. A.
Latin America:
Costa Rica
El Salvador
Republica Checa

It is one of the top bakers in the world as well, with some 35% of its sales taking place outside of Mexico. Grupo Bimbo produces bread, cookies, and tortillas under the Tia Rosa, Bimbo, Wonder, and Marinela brands. It also makes snack foods under the Barcel brand and candies under the Ricolino brand. Not content with dominating the Latin American bread markets

2. What is your position within your sector of activity (competitive environment)?
Today it is one of the most important baking companies in brand and trademark positioning, sales, and production volume around the world. The company is currently #5 among the largest food corporations in the world, just behind Unilever, Sara Lee, Kraft Foods and Nestlé. The company has plans to become the world's largest bread manufacturing 3. What kind of clients do you address and what they expect of your company? The main clients of this brand are the big chains od supermarkets, hypermarkets, convenience stores, some restaurants like Burger King, Mc Donald’s, Kentucky Fried Chicken, and Mexican institutes like DIF Institute of family development and Bimbo has some specific requirements to distribute to each one. 4. What make your product or service specific/attractive compare to the competitor product?

Concerning this point is because this brand is always taking care about its products, so it has one of the best team to do it, and also has the best people to do it, because the sellers and the drivers of the distribute cars, are well enabled to in the best way their job. Quality and price: since the beginning this...
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