Grocery
APJEM
Arth Prabhand: A Journal of Economics and Management Vol.1 Issue 8, November 2012, ISSN 2278‐0629
CHANGING PURCHASE BEHAVIOUR OF INDIAN CUSTOMERS
MRS. PALLAVI KUMARI*
*Lecturer, Biju Patnaik Institute of Information Technology & Management Studies, Bhubaneswar.
ABSRACT The way Indian consumers are spending their money on various items has changed in recent years. With the ever-increasing penetration of internet and social media, the purchasing behavior of Indian consumers has changed dramatically. Urbanization is taking place in India at a dramatic pace and is influencing the life style and buying behavior of the consumers. The present study is based on the perceptions, buying behavior and satisfaction of the consumers in Indian market. The Indian consumers are noted for the high degree of value orientation. India is a lucrative market even though the per capita income in India is low and it remains a huge market, even for costly products. Consumer behavior is complex and very often not considered rational. The recent trends which are found in the Indian market are celebrity influence, online shopping, freebies and popularity of eco-friendly products . KEYWORDS: Consumer behavior, Urbanization, perceptions, eco-friendly. ______________________________________________________________________________ INTRODUCTION With the ever-increasing penetration of internet and social media, the purchasing behavior of Indian consumers has changed dramatically. The Indian consumer market has higher disposable income the development of modern urban lifestyles and an increase in consumer awareness have affected buyer behavior in cities, towns and even rural areas. According to a 2007 report by McKinsey & Co., India is set to grow into the fifth largest consumer market in the world by 2025. In this scenario, creating consumer loyalty is now a whole new challenge. These demographic shifts have also created the need for leaders who can keep pace with change
Arth Prabhand: A Journal of Economics and Management Vol.1 Issue 8, November 2012, ISSN 2278‐0629
CHANGING PURCHASE BEHAVIOUR OF INDIAN CUSTOMERS
MRS. PALLAVI KUMARI*
*Lecturer, Biju Patnaik Institute of Information Technology & Management Studies, Bhubaneswar.
ABSRACT The way Indian consumers are spending their money on various items has changed in recent years. With the ever-increasing penetration of internet and social media, the purchasing behavior of Indian consumers has changed dramatically. Urbanization is taking place in India at a dramatic pace and is influencing the life style and buying behavior of the consumers. The present study is based on the perceptions, buying behavior and satisfaction of the consumers in Indian market. The Indian consumers are noted for the high degree of value orientation. India is a lucrative market even though the per capita income in India is low and it remains a huge market, even for costly products. Consumer behavior is complex and very often not considered rational. The recent trends which are found in the Indian market are celebrity influence, online shopping, freebies and popularity of eco-friendly products . KEYWORDS: Consumer behavior, Urbanization, perceptions, eco-friendly. ______________________________________________________________________________ INTRODUCTION With the ever-increasing penetration of internet and social media, the purchasing behavior of Indian consumers has changed dramatically. The Indian consumer market has higher disposable income the development of modern urban lifestyles and an increase in consumer awareness have affected buyer behavior in cities, towns and even rural areas. According to a 2007 report by McKinsey & Co., India is set to grow into the fifth largest consumer market in the world by 2025. In this scenario, creating consumer loyalty is now a whole new challenge. These demographic shifts have also created the need for leaders who can keep pace with change
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