Sanchez, Reinier A.
Sapul, Mymsie Ann V.
I. Market Segment
Greenwich is the Favorite ng Barkada. Beyond Every Pizza Box at Greenwich, you will find out that the joy does not end with the food we prepare. We make it a point to extend this feeling of warmth from our ovens to our service, and straight into the hearts of every Filipino. Greenwich has also invested in the continuous training of all our delivery personnel because we believe that every point of experience of the customer in the delivery process must be kept pleasant and courteous
Type: Subsidiary of Jollibee food corporations
We all know that Greenwich is the Philippines’ champ when it comes to pizza. Here, Filipinos and even other cultures enjoy delicious pizza that’s flavorful and filling.
Greenwich is famous all over the land and is a preferred “tambayan” (place to hang out) by people. Here, get together and family moments are gladdening and satisfying. Being accommodating of the Greenwich personnel can also contribute to the satisfaction of the costumer.
II. Competitor Analysis
1. Yello Cab
Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Yellow cab pizza co.’s products and services.
Bad acquisition can hurt Yellow cab pizza co. by increasing their costs and reducing the value of their combined businesses. Acquisitions can also distract from the core business and merge cultures that don’t complement each other.
2. Pizza hut
Pizza hut is the range of Italian food that it has. The pizza and pasta range is excellent and Pizza hut delivers on its promise of having an excellent Italian meal. pizza hut is that while maintaining its brand image, pizza hut is losing the turnover that it can generate by being present in B grade towns.