Green Room Productions

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GREEN ROOM PRODUCTIONS, LLC
In November 1995, Trip Davis, Dartmouthalums, Greg Waldbaum and Eric Butz gathered for a meeting in the conference room of their Charlottesville, Virginia, office. The business partners had reached a crucial point in their startup business. Five months prior they combined their talents to provide professional and technology services in the travel industry by starting Green Room Productions, but the firm had been unable to find sufficient human resources to staff its technology projects. , the partners considered two options: close the business down or move to another city for the second time in five months.
Both options that the partners were considering would have huge impacts of the professional careers and personal lives. Closing down would mean that they would have to seek employment with other companies, which could result in them having to relocate their families to another city. The other option, to relocate the company to a location where they could find qualified human resources would guarantee moving their families and still have the uncertainty of success.
In the early and mid 90’s the Internet and .Com based companies were booming. In the Travel Industry, people who normally used Travel Agencies to make reservations for airline flights, hotels and auto rentals were now turning to internet based companies such as Prodigy and Pctravel.com, which connected users through ATC’s computer to the Apollo Computer Reservation Systems (CRS), by translating complex codes and commands into a simpler interface.
Although many .Com travel companies began to open, many sites lacked the proper interfaces necessary to link existing computer reservation systems to the Internet and did not offer on-line reservations that could be booked threw their website and usually provided advertisement and included a telephone number to call to complete the reservation process.
In 1994 Trip Davis accepted a position as an analyst at Landmark



Bibliography: Carpenter, mason Andrew Strategic management: a dynamic perspective concepts/ Mason A. Carpenter, Wm. Gerard Sanders- 2nd ed. p. cm. P773 – 781 Green Room Production, LLC/ Fairchild, Gregory B.; Kelly, Dorothy C.; Singer, Susan 7/13/2006

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