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Green Revolution and the Economy

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Green Revolution and the Economy
Green Revolution and the Economy Throughout the years, human impact on the environment has had a huge effect on declining ecosystems and has negatively affected biodiversity of natural wildlife. (Lowy n.pag.) Going green was an idea created with the environment in mind, helping to recycle what we have and save the natural resources and wildlife we have left, so that our world can continue existing as it does today and perhaps even better in the future. (Obama For America n.pag.) Many businesses have begun to catch on to this new movement and are recognizing that consumers want to be a part of the change. (Makower 9) Supply and demand must be examined in the process to determine whether green products actually benefit in the American Economy. (It 's Green, But Will People Want It n.pag.) Also, many new green products like the Toyota Prius are arriving on the market changing the way consumers think about conserving resources. (The 3rd Generation Prius n.pag.) The green revolution can be used as an in-depth study to determine what suppliers and consumers really value in the selling and buying of goods and how efficient these new environmentally friendly products are. So what are these “green products?” According to Joel Makower, Author of Strategies For The Green Economy, it all began with a movement towards conserving the environment. In the latter part of the 20th century, awareness of what was aroused by politicians and citizens alike who believed that the time had come to do something about the pollution that was continuously poisoning the environment. Thus began the green movement. The Environmental Protection Agency was formed in 1970 to begin to create laws and regulations that would

ultimately change the paradigm of American environmental awareness. (Makower 9) For the first time, the air, water, and even industry of the United States was regulated by this new force. By the 1980’s, businesses were catching onto the movement. Many began to reduce the amount



Cited: "82 Percent of Consumers Buy Green, Despite Economy." Environmental Leader: Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives. 27 Apr. 2009 . AAA Fuel Gauge Report. 27 May 2009 . Clayton, Gary E. Economics Principles and Practices, Student Edition. New York: Glencoe/ McGraw-Hill, 2007. Esty, Daniel C., and Andrew S. Winston. Green to Gold How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage. New York: Yale UP, 2006. "It 's Green, But Will People Want It? - Leading Green - HarvardBusiness.org." Blogs Home HarvardBusiness.org. 28 May 2009 . Lowy, Joan. "A sobering look at global environmental decline." Seattle news, sports, entertainment | seattlepi.com - Seattle Post-Intelligencer. 20 May 2009 . Makower, Joel. Strategies For The Green Economy: Opportunities And Challenges In The New World Of Business. New York: McGraw-Hill, 2009. Nice, Karim, and Julia Layton. "HowStuffWorks "How Hybrid Cars Work"" Howstuffworks "Auto Channel" 20 May 2009 Obama, Barack, and Obama For America. Change We Can Believe In. First ed. New Three Rivers P, 2008. York: Obama For America. "Barack Obama and Joe Biden: New Energy For America." Obama/Biden. Obama For America. 27 May 2009 . "The 3rd Generation Prius." Toyota Cars, Trucks, SUVs & Accessories. 27 May 2009 www.toyota.com/vehicles/minisite/newprius/>. Toyota Cars, Trucks, SUVs & Accessories. 27 May 2009 .

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