Green Marketing Project Report

Topics: Environmentalism, Marketing, Environment Pages: 11 (2957 words) Published: February 27, 2013
Serial No.| Topic| Page No.|
1| Acknowledgement| 1|
2| 1.Chapter 1: Introduction| 2|
3| Brief Description| 3|
4| Need of the Project| 4-9|
5| Literature Review| 10-12|
6| Objective of Study| 13|
7| Research Methodology| 14|
8| 2.Chapter 2: National and International scenario| 15-16| 9| 3.Chapter 3: Presentation, Analysis and Findings| 17-19| 10| 4.Chapter 4: Conclusion and recommendation| 20-21|

11| Bibliography| 22|
12| Annexure| 23-24|


We are immensely overjoyed to acknowledge our sincere thanks to my faculty guide Prof. Bipin Choudhury, for providing necessary guidance during our project. We would also like to thank him for his invaluable advice and inputs throughout the duration of the project. He ensured that we were always at ease with what we were doing and constantly provided me with the macro perspective to any issues that we faced so that we was able to move in the right direction.


In today's business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. There has been little attempt to academically examine environmental or green marketing. It introduces the terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reason that organizations are adopting a green marketing philosophy. It also focuses some of the problems with green marketing. It also discusses the keys to green marketing and how firma are using green marketing. This report also stresses upon the effect of green marketing on the consumers. Green marketing isn't just a catchphrase; it's a marketing strategy that can help you get more customers and make more money. But only if you do it right.


According to the American Marketing Association, Green Marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates broad range of activities, including • Product modification,

• Changes to the production process,
• Packaging changes, as well as
• Modifying advertising.
Green Marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in it or produced and/or packaged in an environmentally friendly way. Green Marketing involves developing and promoting products and services that satisfy customers want and need for Quality, Performance, Affordable Pricing and Convenience without having a detrimental input on the environment. Page 3


Most of the companies are venturing into green marketing because of the following reasons: Issues like Global warming and depletion of ozone umbrella are important for the healthy survival. Every person rich or poor would be interested in quality life with full of health and vigour and so would the corporate class. Harm to environment cost by sustain business across the globe is realized now though off late. This sense is building corporate citizenship in the business class. So green marketing by the business class is still in the selfish anthological perspective of long term sustainable business and to please the consumer and obtain the sanction license by the governing body. With the...

Bibliography: Page 10
Some of the marketing practices which lead to the failure of green marketing during this period are (Peattie and Crane 2005):
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