Green It

Topics: Energy Star, Green computing, Energy Pages: 3 (592 words) Published: March 13, 2013
Green IT For Good Corporation
(What, Why, and How)
Rebecca Wulankayes (1240002643)

Green Information Technology (IT) has become an important topic in IT management research and practice in the last years due to economic opportunities and increasing pressure from stakeholders according to several researchers. Although it has been a common topic, the understanding of the coverage and the scope is still missing. Some researcher also prefer the term of “Green IS”. Watson et al. (2010) explained that the term of Green IS includes the concept of Green IT and covers a greater variety of possible initiatives to support sustainability are widely used. Harmon and Auseklis (2009) refer to Green IT as "the practice of maximizing the efficient use of computing resources to minimize environmental impact." The Info-Tech Research Group (2009) conceptualizes Green IT as “initiatives and strategies that reduce the environmental footprint of technology” by increasing efficiency and reducing the demand for resources. The other author, that is Elliot (2011) define Green IT in more broad definition as follows:

Green IT is the systematic application of practices that enable the minimization of the environmental impact of IT, maximize efficiency and allow for company-wide emission reductions based on technology innovations.

Green IT is supposed to significantly decrease the environmental footprint of the IT industry and to foster environmental innovations in other industry sectors (Dutta & Mia, 2010). Nonetheless, one of the current key challenges of Green IT is to advance from uncoordinated cost-cutting investments to consistent Green IT strategies that leverage the full potential of innovative environmental technologies (Harmon et al. 2010; Olson 2008).

After knowing the strong definition about Green IT, the question of why do we need to care about Green IT will occur afterwards. In the section of “Why?”, I will explain about the importance of Green IT from the...
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