Green hotel

Journal of Management and Sustainability; Vol. 2, No. 2; 2012
ISSN 1925-4725
E-ISSN 1925-4733
Published by Canadian Center of Science and Education

The Advantages of Green Management for Hotel Competitiveness in
Taiwan: In the Viewpoint of Senior Hotel Managers
Ying-Chang Chen1 & Yu-Ta Chen2
1

Department of Hotel and Restaurant Management, Ching Kuo Institute of Management and Health, Keelung
City, Taiwan (R.O.C.)
2

Department of International Business, Kainan University, Taoyuan, Taiwan (R.O.C.)

Correspondence: Ying-Chang Chen, Department of Hotel and Restaurant Management, Ching Kuo Institute of
Management and Health, No.336 Fu-Hsing Rd., Keelung City 20301, Taiwan (R.O.C.). Tel: [phone].
E-mail: [e-mail]
Received: January 4, 2012 doi:10.5539/jms.v2n2p211 Accepted: April 24, 2012

Online Published: July 5, 2012

URL: http://dx.doi.org/10.5539/jms.v2n2p211

Abstract
The purpose of this study is to investigate the advantages of green management for hotel competiveness based on the viewpoint of hotel senior managers. Case study and in-depth interview are used as our study method. The finding of this study is that the two hotels from our case study have successfully reduced their operation cost as well as entire society cost after implementing green management. The hotels also gained intangible assets and brand effect such as reputation and brand effects with green management. Through the interviews with hotel senior managers, we learned that hotels can achieve the standard of green business through self-examining 5 keys, namely green purchase, environmental policy, management system, employee education, and consumer education respectively. It can also strengthen hotels’ key competiveness in the aspect of environmental protection and health as well as highlight hotels’ features. The findings of this study can provide useful information for other green hotels.
Keywords: senior manager, green management,

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