Green Consumable Goods: Factors Affecting Customer’s Repurchase Intentions
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| Factors Affecting Customer’s Repurchase Intentions Towards green consumable goods. |
|Group 6 |
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The study was done by:
• Mr. Sameh Baolayan ID: 5529120
• Ms. Nittaya Rattanaruangsup ID: 5529269
• Mr. Anand Khaniyomdee ID: 5229270
Chapter 1
Generalities to the study
1. Introduction
The environmental issues are one of the main arising concerns for the manufacturing industries in the world (Chen, 2011) firms are now accepting environmental protection as the corporate social responsibility (Peattie, 1995; Bwyer, 2009; Lee, 2009). Because concern towards the environment is now quickly becoming a mainstream issue due to global warming, as a result now a day’s companies are driven to seek green opportunities. Customer repurchases are the most important factor for the company as it drives the company to its profit or an unsatisfactory intention may also drive business to its loss. The problem is to define the factors affecting the repurchase intention of the consumer towards green consumable products in order to be able to attract consumers back to buy their products. Now a day’s green products and green marketing are becoming more popular in the market, companies are trying to take this in to consideration and develop in to their competitive advantages. On the other hand consumers to play an important role as they are more concerned about the
| Factors Affecting Customer’s Repurchase Intentions Towards green consumable goods. |
|Group 6 |
| |
The study was done by:
• Mr. Sameh Baolayan ID: 5529120
• Ms. Nittaya Rattanaruangsup ID: 5529269
• Mr. Anand Khaniyomdee ID: 5229270
Chapter 1
Generalities to the study
1. Introduction
The environmental issues are one of the main arising concerns for the manufacturing industries in the world (Chen, 2011) firms are now accepting environmental protection as the corporate social responsibility (Peattie, 1995; Bwyer, 2009; Lee, 2009). Because concern towards the environment is now quickly becoming a mainstream issue due to global warming, as a result now a day’s companies are driven to seek green opportunities. Customer repurchases are the most important factor for the company as it drives the company to its profit or an unsatisfactory intention may also drive business to its loss. The problem is to define the factors affecting the repurchase intention of the consumer towards green consumable products in order to be able to attract consumers back to buy their products. Now a day’s green products and green marketing are becoming more popular in the market, companies are trying to take this in to consideration and develop in to their competitive advantages. On the other hand consumers to play an important role as they are more concerned about the