Greek Cosmobob
Executive Summary
Cosmo Panetta, a 74 year old immigrant from Greece, living in Niagara Falls, Ontario, Canada with his wife and two sons. After working odd jobs for ten years, Mr. Panetta used personal savings and a loan from a family member to purchase a variety store. He always dreamed of starting a family business. Panetta eventually sold the variety store and purchased, renovated, and renamed a drive-thru restaurant. A second location was added shortly thereafter. Both sons skipped college to help Panetta run the restaurants. Sales were good and customers returned for the good food and good price. Mr. Panetta’s brainchild food item, The Cosmobob, was praised by patrons of both locations, so he began preparing for mass-market introduction and development.
Cosmo was faced with a number of decisions concerning producing The Cosmobob. There was an opportunity to open a third restaurant in the Niagara Falls business district, purchase or rent a new production facility for the Cosmobob, introduce the product on a provincial or national level, and whether to distribute through a food wholesaler or supermarket chains.
All of these questions would have to be answered very thoroughly because Cosmo had only $25,000 available before having to turn to a bank. His age, shortage of menu diversification, and lack of higher education in the family would also have to be taken into consideration. In this analysis, we will analyze each situation and recommend the best options for Mr. Panetta, his family and their business.
Table of Contents
1. Cosmobob Product & Family Business 4
2. Current locations, Sales & Profit 4
3. Decisions Affecting the Longevity of the Company 5
4. Canadian Food Market 5
5. Marketing Strategy 6
6. Serca Foods 6
7. Supermarket Chains 7
8. New Opportunity in Victoria Mall 7
9. Production Facility Options 8
10. Recommendations 9
Cosmobob Product & Family
Cosmo Panetta, a 74 year old immigrant from Greece, living in Niagara Falls, Ontario, Canada with his wife and two sons. After working odd jobs for ten years, Mr. Panetta used personal savings and a loan from a family member to purchase a variety store. He always dreamed of starting a family business. Panetta eventually sold the variety store and purchased, renovated, and renamed a drive-thru restaurant. A second location was added shortly thereafter. Both sons skipped college to help Panetta run the restaurants. Sales were good and customers returned for the good food and good price. Mr. Panetta’s brainchild food item, The Cosmobob, was praised by patrons of both locations, so he began preparing for mass-market introduction and development.
Cosmo was faced with a number of decisions concerning producing The Cosmobob. There was an opportunity to open a third restaurant in the Niagara Falls business district, purchase or rent a new production facility for the Cosmobob, introduce the product on a provincial or national level, and whether to distribute through a food wholesaler or supermarket chains.
All of these questions would have to be answered very thoroughly because Cosmo had only $25,000 available before having to turn to a bank. His age, shortage of menu diversification, and lack of higher education in the family would also have to be taken into consideration. In this analysis, we will analyze each situation and recommend the best options for Mr. Panetta, his family and their business.
Table of Contents
1. Cosmobob Product & Family Business 4
2. Current locations, Sales & Profit 4
3. Decisions Affecting the Longevity of the Company 5
4. Canadian Food Market 5
5. Marketing Strategy 6
6. Serca Foods 6
7. Supermarket Chains 7
8. New Opportunity in Victoria Mall 7
9. Production Facility Options 8
10. Recommendations 9
Cosmobob Product & Family