Gree
2) Is GREE’s platform complementary to or competing with Apple’s iOS and Google’s
Android platforms?
First of all it’s important to analyse the main features of GREE’s platform and compare these with the ones on iOS’s and Android’s platforms, and understand in what GREE’s platform can be considered different.
GREE’s platform is a platform where users can find games created by internal developers of GREE and third-party developers. On the platform users can either interact between each other and/or buy upgrades of the game. GREE’s platform enables third-party developers to leverage on GREE’s users data and software development tools in order to provide games to GREE’s registered users¹. GREE’s platform offers two key benefits to third-party developers. The first is lower development costs achieved by using the application programming interfaces (APIs) and software development kit (SDK) provided by GREE. The second benefit is the enhanced ability to attract, retain, and monetize users. GREE’s platform allows developers to cross promote new games within existing games and to offer users promotion programs and social sharing. When users download games based on GREE’s platform to their devices, they have to register on GREE’s platform. This allows users to build a profile, play games with real-world friends, and compare scores from various games (clearly the platform allows also GREE to have quantitative data from users). The platform also provides functions that encourage users to build social capital, which contributes to increase user activity. The developers receive access to analytics features which provide detailed game, player and monetization data.
Now, the point is: is GREE’s platform complementary to or competing with Apple’s iOS and Google’s Android platforms? To better understand it, let’s deepen some concepts: 1. “Apple iOS” as the mobile operating system designed by Apple Inc for its devices (now at the 7th version2) 2. “Apple App Store” as
Android platforms?
First of all it’s important to analyse the main features of GREE’s platform and compare these with the ones on iOS’s and Android’s platforms, and understand in what GREE’s platform can be considered different.
GREE’s platform is a platform where users can find games created by internal developers of GREE and third-party developers. On the platform users can either interact between each other and/or buy upgrades of the game. GREE’s platform enables third-party developers to leverage on GREE’s users data and software development tools in order to provide games to GREE’s registered users¹. GREE’s platform offers two key benefits to third-party developers. The first is lower development costs achieved by using the application programming interfaces (APIs) and software development kit (SDK) provided by GREE. The second benefit is the enhanced ability to attract, retain, and monetize users. GREE’s platform allows developers to cross promote new games within existing games and to offer users promotion programs and social sharing. When users download games based on GREE’s platform to their devices, they have to register on GREE’s platform. This allows users to build a profile, play games with real-world friends, and compare scores from various games (clearly the platform allows also GREE to have quantitative data from users). The platform also provides functions that encourage users to build social capital, which contributes to increase user activity. The developers receive access to analytics features which provide detailed game, player and monetization data.
Now, the point is: is GREE’s platform complementary to or competing with Apple’s iOS and Google’s Android platforms? To better understand it, let’s deepen some concepts: 1. “Apple iOS” as the mobile operating system designed by Apple Inc for its devices (now at the 7th version2) 2. “Apple App Store” as