Great Lakes is currently the largest U.S. methyl bromide supplier in the U.S. producing more than 40 million pounds annually at their plants. Great Lakes Chemical's involvement in the bromine business has its roots in leaded gasoline. When tetraethyl lead (TEL) was invented as a gasoline additive back in the 1920s, it was found to leave a corrosive byproduct in the engine. Great Lakes developed international markets for its products. Globalization of leaded gasoline makes TEL responsible for nearly 90 percent of airborne lead pollution in Third World cities. Currently the company is at a crossroads as to the fate of the company. Ellie Shannon, the head of the division overseeing bromine production must report to the company’s board of governors in reference to the three options that the company’s future depends upon. The options are stay on course with the current operations due to ; get out of selling leaded gasoline to the third world countries in the future without worrying about the preparations or consequences of the developing countries, and third it could aggressively phase out its participation in this marketplace with a five year plan. Great Lakes decision has a ripple effect across the world positively and negatively. They are going to affect countries with different backgrounds socially and demographically. Socially it will affect how the people live in different regions of the world especially the effects of their health. Numerous reports outlines the dangers of leaded gasoline from adversely affects the neurological, kidney, cardiovascular system and high blood pressure in adults. Children are the most adversely affected between the ages of one and two years absorbing over 40 to 50 percent of lead. The demographics in place are the underdeveloped, third world countries that rely on the tetraethyl lead (TEL) for their economic survival. These countries are not advanced enough to use alternate means so they depend on the TEL. There are no...
References: Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic management: Competitiveness and globalization, concepts and cases: 2011 custom edition (9th ed.). Mason, OH: South-Western Cengage Learning.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic Management Concepts 2011 custom edition (9th ed.). Mason, OH: South-Western Cengage Learning.
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