Preview

Grated Unit 2 Planning

Good Essays
Open Document
Open Document
1534 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Grated Unit 2 Planning
Graded Unit2

Planning

Candidate Name: ZHANG Yuqing Candidate ID:115422243 Instructor :Tongjing

Brief

1.1 Title of the project
“marketing strategies of McDonald in China” is the title of my investigation.

1.2 objective of the project
I would like to evaluate the strengths and disadvantages marketing strategy of McDonald. The main objective of this project can be described into two parts including market strategy and describing the Pricing and distribution politics. The sub-objectives are as follows:
1· To introduce The historic context of McDonald.
2· To analyze the basic types of strategic McDonald adopted in China.
3· To understand the pricing and distribution politics of McDonald in China.
4 ·To compare the marketing strategy of McDonald with KFC 's in China.
5· To analyze Why does McDonald choose the different marketing strategy? And what market environment is McDonald in China facing.

1.3 Statement of issues to be investigated
In order to know the marketing strategies of McDonald.
►At first,investigate the background of McDonald:
·The historic context of McDonald.
·The development of the McDonald.
►Secondly,investigate the needs of customers and the consumption habits in China and how did these information influence the marketing strategies decision making.
►Thirdly,the method which McDonald used to collect the feedback form the customers and how these information used during the pricing and distribution politics making.
►The difference in marketing strategy between McDonald and KFC in China.
►Finally,analyze the market environment of McDonald in China and measures for improvement made by McDonald.

1.4 Reasons for the choice of issue and how this issue directly relates to topics.
All the information which i have investigate is about marketing strategy,it is necessary To know the The historic context of McDonald
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Best Essays

    Hungry Jack's Strategic Analysis
    • 3289 Words
    • 14 Pages

    Hungry Jack's Strategic Analysis

    The article at hand is a report discussing the structure of several industries and the various marketing strategies they use. The strategies have undergone severe analysis based on several theories of marketing. To help explain these concepts the fast food industry is the main source of reference. In addition, we will use Hungry jack’s limited as the main example in the fast food industry. Based on the different approaches the company has used a sound conclusion was reached. This enables us to gain in-depth knowledge on the different marketing strategies companies in the fast food industry use. Through this, we are also able to determine the various challenges affecting the industry. The reports also clearly show the strengths and weakness of firms in this…

    • 3289 Words
    • 14 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Tui Mgt 499 Module 1 Slp
    • 426 Words
    • 2 Pages

    Tui Mgt 499 Module 1 Slp

    This is a leading global food service retailer with more than 33,000 local and global restaurants. McDonalds was my chosen business for this project, because this is a major franchise that started out as a BBQ establishment, that grew into a major hamburger franchise over a extended period of time. I think that by analyzing the strategic planning process of McDonalds, I will begin to understand the foundation of a solid business organization and the strategic management process. In order to complete my analysis I will use the McDonalds business website at http://www.aboutmcdonalds.com/mcd/our_company.html.…

    • 426 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    What Are Tim Hortons Challenges
    • 2268 Words
    • 10 Pages

    What Are Tim Hortons Challenges

    3. What is McDonalds’ strategic plan to gain a strong place within this competitive market? (2 marks)…

    • 2268 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Best Essays

    Explain Why Did Starbucks Fail In The Forbidden City
    • 3266 Words
    • 14 Pages

    Explain Why Did Starbucks Fail In The Forbidden City

    Nowadays, economic globalization is becoming an irreversible tendency; therefore, different multinational corporations always want to extend their branches to other countries, especially for the food companies, such as, McDonald’s, Starbucks, and Burger King. In recent years, the world has also witnessed that China’s economy has developed to a higher level since China has reformed and opened for more than 30 years. According to Lardy, in the middle of 1990s, China had become one of the largest world’s trading nations (Lardy, 1995, p.1). Now, Chinese customers have more desire and abilities to enjoy western food. Therefore, many multinational food corporations, such as, Starbucks, KFC, and Krispy Kreme, want to enter in Chinese market, and these companies…

    • 3266 Words
    • 14 Pages
    Best Essays
    Read More
  • Powerful Essays

    01 SPRINGSMBA51028 1
    • 1236 Words
    • 5 Pages

    01 SPRINGSMBA51028 1

    Competition is a common factor in the restaurant industry and McDonald’s, along with other industry leaders, strive to remain current in today’s evolving and changing markets (Talpau, A. et al). McDonald’s initial strategy and focus was on their products, and now is struggling with other industry leaders, whose strategy is mainly…

    • 1236 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    Mcdonalds and Starbucks
    • 1763 Words
    • 8 Pages

    Mcdonalds and Starbucks

    McDonalds is a longtime leader in the fast food business. Since its opening in 1954 it has seen tremendous growth to about 30,000 plus restaurants and credit of serving about 43 million people in 100 different countries every day. The success and strategies of the company are celebrated often in the world media. The company had to focus on their core values and develop strategies that help rebrand itself in the market. Continuous attention on the customer needs and their values is main strategy for resurgence as top fast food retailer. They spend huge money on advertising to promote their brand. Their advertising budget for year 2011 was almost in the vicinity of one billion dollars. McDonalds has been working on improving and maintaining its brand value since it has seen its profits decline especially from 1997 to 2002.…

    • 1763 Words
    • 8 Pages
    Better Essays
    Read More
  • Best Essays

    Marketing Plan Phase 4
    • 4345 Words
    • 18 Pages

    Marketing Plan Phase 4

    McDonald’s mission is, “To be our customers’ favorite place and way to eat” (McDonald’s Inc., 2012). Since 1955 McDonald’s have been building a multinational and multicultural international business that satisfies customer’s Worldwide (McDonald’s Inc., 2012). McDonald 's is the leading global food service retailer with more than 64 million people served daily in 119 different countries (McDonald’s Corp., 2011). More than 80% of McDonald’s restaurants are owned and operated by independent local men and women (McDonald’s Corporation, 2011).…

    • 4345 Words
    • 18 Pages
    Best Essays
    Read More
  • Good Essays

    Assignment 1: Exploration of a Journal Article in Sociology
    • 537 Words
    • 3 Pages

    Assignment 1: Exploration of a Journal Article in Sociology

    McDonald's operates in a very competitive market. It generally keeps its prices within a compatible range to its competition. What McDonald's can d...…

    • 537 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Strategic Business Analysis of Macdonald's Corporation
    • 4458 Words
    • 18 Pages

    Strategic Business Analysis of Macdonald's Corporation

    * Han J, (2008) ‘ The Business Strategy of McDonalds’, International Journal of Business and Management, Vol 3, No 11, pp72-74 http://www.ccsenet.org/journal .html (Accessed 7 Dec 2012)…

    • 4458 Words
    • 18 Pages
    Best Essays
    Read More
  • Good Essays

    Mcdonald’s “I’m Lovin’ It” Campaign
    • 870 Words
    • 4 Pages

    Mcdonald’s “I’m Lovin’ It” Campaign

    McDonald’s has been in the market for a long time, they face competition from other businesses such as KFC, Subway and Hungry Jack. Furthermore, an economic, legal, technological, social factor, retail environment has been changed. Those elements affect McDonald’s success in the market.…

    • 870 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Taco Bell
    • 1789 Words
    • 8 Pages

    Taco Bell

    This report is for the research that is based on the questions; ' ' What is Marketing? ' ' and ' ' How to Use Marketing Strategy to Make Product Success? ' '. Firstly, marketing will be defined and some kind of marketing will be listed such as international and local marketing. In this report, the franchise ' ' Taco Bell ' ' will be used as a main example to present what exactly is marketing and how exactly is a marketing strategy drawn up and executed. How Taco Bell uses their marketing strategies and how they failed in some countries such as Singapore will be discussed.…

    • 1789 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    Cross Cultural Perspectives Paper
    • 1119 Words
    • 5 Pages

    Cross Cultural Perspectives Paper

    We all know of McDonald’s a being one of the biggest, popular, and best food chain restaurant around the world. The fast food chain was started in 1955 by Ray Kroch in California. The restaurant took pride in providing hot French fries, delicious hamburgers, and their speedy drive-thru service. The fast food chain started with one small restaurant and got restaurants all over the US and other countries. McDonald’s main mission is to keep serving a budget and healthier friendly menu. The restaurant chain has over 30,000, and that is in a least 100 overseas locations. McDonald’s as a fast food chains earns more than a billions…

    • 1119 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    http://www.mcdonalds.com/us/en/home.html
    • 813 Words
    • 4 Pages

    http://www.mcdonalds.com/us/en/home.html

    that is mcdonald is very report for me Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Essay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too…

    • 813 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    McDonald S The Hamburger Price Wars
    • 753 Words
    • 3 Pages

    McDonald S The Hamburger Price Wars

    McDonald’s U.S. situation is rather bad as the sales declined in the first three quarters of 2002 with strong competitive pressure and low consumer satisfaction. Looking at its financial performance in 2002 (Table A), it can be observed that McDonald’s SG&A had increase disproportionately in Q3 which resulted in lower operating income. Even though McDonald prides its success in its simple formula QSCV, it was not performing up to consumers’ expectations (i.e. consumers perceived McDonald to be of lower quality, service and cleanliness as compared to other fast-food chains). Moreover, McDonald is also struggling with its pricing decisions because they have not find a price structure that is feasible across different states.…

    • 753 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    case study mcdo
    • 9192 Words
    • 37 Pages

    case study mcdo

    TABLE OF CONTENTS I – Current Situation Letter from the Chairman 1 McDonald’s Corporation Timeline 2 McDonald’s Vision, Mission, Values and Policies 6 Products 10 Composition of Board of Directors 13 Financial Statement Analysis 21 - Income Statement 21 - Balance Sheet 22 - Ratio Analysis 23 II – Environmental Scanning External Factors 27 Porter’s Five Forces Model 29 Competitive Profile Matrix 30 III – Analysis and Evaluation Internal Factor Evaluation Matrix 35 External Factor Evaluation Matrix 37 Vision and Mission Analysis 39 IV – Strategic Alternatives and Recommendations Threats, Opportunities, Weaknesses, Strengths Matrix (TOWS) 40 Boston Consulting Group Matrix (BCG) 42 Strategic Position and Action Evaluation Matrix (SPACE) 43 Internal External Matrix (IE) 45…

    • 9192 Words
    • 37 Pages
    Good Essays
    Read More

Related Topics