Grasping The Mind Of A Shopoholic
EXECUTIVE SUMMARY
This report summarizes the articles about the Shopaholism in the light of Consumer Behaviour. It starts with a research about the Consumer behaviour which points out what external (group, cultural and family influences) and internal factors influence a consumer decision and what are the steps that comprise a consumer decision making process. Then there is a research summarized about what are shopaholics, what motivates them to indulge in this excessive shopping, how they are different from normal shoppers in terms of utility and purchase behaviours, how retail outlets supply the goods and services to satisfy the addiction and what are the positive and negative externalities of this behaviour. The research also points out that in long term this addiction turns out to be harmful but in the short term in is quite fruitful and this is what turns the normal shoppers into shopaholics.
After addressing the above mentioned issues the report moves to explaining what is shopping addiction, a psychological disorder or just a past time, how it is linked to other addictions, what are some of the symptoms of this disorder, what problems arise when someone starts indulging in this excessive shopping behaviour both financial and social problems and then the general personality characteristics of shopaholics are discussed like shopaholics seek other’s approval, they have low self esteem, they have emotional problems, they face difficulty in controlling their impulses, they fantasize everything around them, they are materialistic and finally in conclusion the report discusses some of the measures that can be taken to overcome this problem for example by exercising control on one’s impulses one can control and curb this addiction to some extent, use of credit cards is strictly forbidden because you end up buying more then you intend to when you are using them as no actual cash is going out of your pocket at that time also it is advised to take financial help if
This report summarizes the articles about the Shopaholism in the light of Consumer Behaviour. It starts with a research about the Consumer behaviour which points out what external (group, cultural and family influences) and internal factors influence a consumer decision and what are the steps that comprise a consumer decision making process. Then there is a research summarized about what are shopaholics, what motivates them to indulge in this excessive shopping, how they are different from normal shoppers in terms of utility and purchase behaviours, how retail outlets supply the goods and services to satisfy the addiction and what are the positive and negative externalities of this behaviour. The research also points out that in long term this addiction turns out to be harmful but in the short term in is quite fruitful and this is what turns the normal shoppers into shopaholics.
After addressing the above mentioned issues the report moves to explaining what is shopping addiction, a psychological disorder or just a past time, how it is linked to other addictions, what are some of the symptoms of this disorder, what problems arise when someone starts indulging in this excessive shopping behaviour both financial and social problems and then the general personality characteristics of shopaholics are discussed like shopaholics seek other’s approval, they have low self esteem, they have emotional problems, they face difficulty in controlling their impulses, they fantasize everything around them, they are materialistic and finally in conclusion the report discusses some of the measures that can be taken to overcome this problem for example by exercising control on one’s impulses one can control and curb this addiction to some extent, use of credit cards is strictly forbidden because you end up buying more then you intend to when you are using them as no actual cash is going out of your pocket at that time also it is advised to take financial help if
References: Grasping the Mind of a Shopaholic Mehzabin Chhavniwala, Li Ean Gan, Racha Ghazali & Ghananathan Rajasingam http://today.msnbc.msn.com/id/20762188/ns/today-money/t/shopping-addict-tips-kick-habit/ http://addictions.about.com/od/glossar1/a/Inside-The-Mind-Of-A-Shopaholic.htm http://www.encyclopedia.com/topic/Consumer_Behavior.aspx http://addictions.about.com/od/lesserknownaddictions/a/shoppingadd.htm http://www.webmd.com/mental-health/features/shopping-spree-addiction