Grameen Phone Report
CHAPTER – 1
Background of the Report
GrameenPhone is the leading Cellular Net Provider in Bangladesh. GrameenPhone started their business approximately 8 years. GrameenPhone is operating in the market for long time. During this time GrameenPhone went for different types of mergers as well as acquisitions. They gained success from the very beginning of their operation and were capable enough to hold the success year after year. GrameenPhone main competitors are AKTEL, BANGLA LINK, CITYCELL and TELETALK. One of the strongest sides of GrameenPhone is its customer’s service and management ship.
Objectives of the study
Grameenphone believes in service, a service that leads to good business and good development. Telephony helps people work together, raising their productivity. This gain in productivity is development, which in turn enables them to afford a telephone service, generating a good business. Thus development and business go together. The objectives of this study:
• To analyse long term customer management ship results.
• To have an overview of market position and market share.
• To have an overview of the Technology used.
• To determine how Grameenphone is promoting their new services to their subscribers through tele-marketing.
• To determine how they are motivating their customers to take their different services in tele-communication.
• To determine Grameenphone cost advantages for telemarketing using through own infrastructure.
• To determine the way of positioning their products among the existing subscribers.
• To determine their customer retention policy.
• Effects of tele-marketing in revenue generation.
• Analyzing their strategy of subscriber’s attitude changing towards company.
Significance of the study
Grameenphone is dealing with customers on a daily basis; greater customer satisfaction will lead to greater customer loyalty. By promoting and retaining through tele-marketing they can achieve many advantages.
Background of the Report
GrameenPhone is the leading Cellular Net Provider in Bangladesh. GrameenPhone started their business approximately 8 years. GrameenPhone is operating in the market for long time. During this time GrameenPhone went for different types of mergers as well as acquisitions. They gained success from the very beginning of their operation and were capable enough to hold the success year after year. GrameenPhone main competitors are AKTEL, BANGLA LINK, CITYCELL and TELETALK. One of the strongest sides of GrameenPhone is its customer’s service and management ship.
Objectives of the study
Grameenphone believes in service, a service that leads to good business and good development. Telephony helps people work together, raising their productivity. This gain in productivity is development, which in turn enables them to afford a telephone service, generating a good business. Thus development and business go together. The objectives of this study:
• To analyse long term customer management ship results.
• To have an overview of market position and market share.
• To have an overview of the Technology used.
• To determine how Grameenphone is promoting their new services to their subscribers through tele-marketing.
• To determine how they are motivating their customers to take their different services in tele-communication.
• To determine Grameenphone cost advantages for telemarketing using through own infrastructure.
• To determine the way of positioning their products among the existing subscribers.
• To determine their customer retention policy.
• Effects of tele-marketing in revenue generation.
• Analyzing their strategy of subscriber’s attitude changing towards company.
Significance of the study
Grameenphone is dealing with customers on a daily basis; greater customer satisfaction will lead to greater customer loyalty. By promoting and retaining through tele-marketing they can achieve many advantages.
Bibliography: 1. GrameenPhone Website: www.grameenphone.com 2. GrameenPhone annual reports 3. Intranet of Grameenphone named: http//Neptune.exchange 4. GrameenPhone News Letter 5. Basic Labor Law of Bangladesh 6. A. A. Khan, Bangladesh Labor and Industrial Law, Pravati Prakashani, New Super Market, Dhaka, 2002.