There are many players in the game of computer graphics cards for personal computers. AMD and NVIDIA are two major competitors in this field along with many others. They have many differences that set them apart and also many issues that they have in common. One such issue is each company’s website. AMD and NVIDIA both target the same audience. With this being the case, they try their best to differentiate themselves from each other.
The audience that both companies are trying to get at is the biggest issue that these two giants have in common. They both target what has become the largest market share in PC graphics, the computer gamer. In order to run these games, they need a graphics card capable of supporting them. AMD and NVIDIA both know that this group of PC users are very dedicated to their hobby and put a lot of time and money into their graphics cards. AMD and NVIDIA also know that this same group of PC gamers is also very adept at using the internet. It is with no surprise then that both of their websites target PC gamers first and everyone else second.
AMD and NVIDIA both have their best gaming graphics card right in front of the viewer when they enter their respective websites. This is no coincidence. With both companies targeting the PC gamer first and foremost, the center of attention is going to be given to the latest gaming graphics card. That starting point is about the only thing these two have in common when it comes to presenting their best card. They each try to take a different approach to the PC gamer audience and it is very interesting to compare the two. AMD presents their new card using a very flashy and slick interactive presentation. It allows the user to get involved with the website and can be very impressive and entertaining. Unfortunately it is also very annoying. Once the novelty of the presentation has worn off it can actually be quite distracting. The most noticeable distraction ...
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