google's market change in china
Academic English for Business and Management
Google‘s market changes in China
Your full name: Yang Zhifeng
Student number: 200767013
Submission date: 04/09/2013
Tutor’s name: Rosemary
Word count: 2115
Group number: 3
Contents
1. Introduction 2
2. The situation 2
2.1 An overview of the situation 2
2.2 Description of the company 3
2.3 Rationale 3
3. Analysis of the situation 4
3.1 Strengths 5
3.2 Weaknesses 7
3.3 Opportunities 8
3.4 Threats 8
4. Response and evaluation of response 9
5. Conclusion 11
6. References 12
1. Introduction
Google which was founded in 1998 is considered as one of the leading internet technology companies in the world (Datamonitor, 2010). In 2006 Google entered China’s market; unfortunately, in 2010 Google closed its China-based internet search services in Chinese mainland and moved it to Hong Kong because of the following reasons: firstly, Google was attacked by Chinese hacker who had not only stolen Google’s source code, but also had broken into its Gmail accounts of China’s human rights activists; secondly, Google had grown frustrated with complying with Chinese authority’s internet censorship rules (Drummond, 2010). These market changes of Google had great effects on Chinese internet users and Chinese internet search engines companies (Yueguang, 2010).
In this essay, the author will firstly describe Google’s
Google‘s market changes in China
Your full name: Yang Zhifeng
Student number: 200767013
Submission date: 04/09/2013
Tutor’s name: Rosemary
Word count: 2115
Group number: 3
Contents
1. Introduction 2
2. The situation 2
2.1 An overview of the situation 2
2.2 Description of the company 3
2.3 Rationale 3
3. Analysis of the situation 4
3.1 Strengths 5
3.2 Weaknesses 7
3.3 Opportunities 8
3.4 Threats 8
4. Response and evaluation of response 9
5. Conclusion 11
6. References 12
1. Introduction
Google which was founded in 1998 is considered as one of the leading internet technology companies in the world (Datamonitor, 2010). In 2006 Google entered China’s market; unfortunately, in 2010 Google closed its China-based internet search services in Chinese mainland and moved it to Hong Kong because of the following reasons: firstly, Google was attacked by Chinese hacker who had not only stolen Google’s source code, but also had broken into its Gmail accounts of China’s human rights activists; secondly, Google had grown frustrated with complying with Chinese authority’s internet censorship rules (Drummond, 2010). These market changes of Google had great effects on Chinese internet users and Chinese internet search engines companies (Yueguang, 2010).
In this essay, the author will firstly describe Google’s
References: Du, X. D. 2010. Google market Share in China. [Online].[Accessed 18 August 2013]. Available from: http://english.cntv.cn/program/bizchina/20100324/101284.shtml Datamonitor Krazit, T. 2010. Google moves Chinese search to Hong Kong. [Online]. [Accessed 19 August 2013]. Available from: http://news.cnet.com/8301-30684_3-20000905-265.html Lee, M Needle, D. 2010. What happens if Google Quits China. [Online].[Accessed 19 August 2013]. Available from: http://www.internetnews.com/security/article.php/3858486/What+Happens+if+Google+Quits+China.htm Oreskovic, A ZETTER, K. 2010. Google to stop censoring search results in China after hack attack. [Online].[Accessed 18 August 2013]. Available from: http://www.wired.com/threatlevel/2010/01/google-censorship-china/